Colorado Virtual Distance Challenge | Spring Edition | Apr-May 2022

The Challenge will run from April 1, 2022 - to May 31, 2022.

The Colorado Virtual Distance Challenge is back for a 2-month Spring Edition, April-May! Join us virtually this spring season to run, walk, hike, and bike as many miles as you can throughout the 2 months!

Spring is in the air, and we're excited for everyone to get out and enjoy nice weather during our 2-month Challenge. For this 2-month edition, your miles will accrue cumulatively between both April + May, with mileage rewards at 50, 100, 150, and 200 total miles (see below for more info on how mileage works, as well as full swag item descriptions).

Brought to you by CO BRS, our April/May Spring Edition of the Colorado Virtual Distance Challenge will help you stay active & accountable, provide some fun motivation, and allow you to earn awesome swag/gear along the way! This Spring Edition officially marks two consecutive years hosting these virtual challenges --  in the first 24 months since April 2020, our nearly 9,000 participants have collectively logged 950,000+ miles!! Our hope is to hit 1 million collective miles during this Spring Challenge!

This Challenge will last from April 1 - to May 31, 2022. Register any time leading up to (or during) the months of April & May. Your furry friends are welcome too! Also, check out our 'Fun Run' ticket option!

You can do any and all of the following activities: run, walk, hike, and bike (treadmill and stationary bike miles count as well)! As our challenge is based on 50, 100, 150, and 200-mile goals, we will adjust your biking miles to the industry-accepted equivalent of 1 mile on foot equals 3 miles on a bike. Please see more details below.

** NEW FOR 2022: Join all 6 planned 2022 Challenges to collect your commemorative Colorado 'C' puzzle piece challenge medal! As a fun motivator to stay active throughout the year, we've created a collectible swag item you can build onto throughout the year. We have 6 different Challenges planned for 2022, and each Challenge will include a different puzzle piece -- put them all together and complete your unique Colorado 'C' Challenge medal! Each puzzle piece will be included with our Challenge's Registration goodies.

1. Register for this event on Eventbrite
2. Upgrade (optional): If you like, upgrade to VIP Silver to receive the Rocky Mountain Sunset unisex t-shirt or contoured racerback tank, OR upgrade to VIP GOLD to receive all of the Spring Edition swag items + more!
3. Furry friends add-on (optional): Do you have a furry friend who joins you on your runs/walks/hikes/bike rides? Add on a collapsi-bowl -- 7" silicone collapsible pet bowl for adventures-on-the-go with your four-legged friend.
4. Download the Colorado Virtual Distance Challenge app, where you will self-report your daily mileage (on the honor system), track toward your 2-month Spring Edition Challenge mileage goal, see the total miles logged by the entire Challenge group, track mileage from your friends/family, and see who is leading the pack with the most miles. App download details and instructions will be sent via email on March 31st (or, if you register during April/May within a few hours of when you register - we manually send these emails, so thanks for your patience!)
5. Strava: We recommend using Strava to track your daily miles. Once you join Strava (it's FREE!), you can then follow this link to join our Colorado Brewery Running Series club - https://www.strava.com/clubs/cobrs
6. Work hard to reach each mileage level! Run/walk/hike/bike (treadmill and stationary bike miles can be counted.)
7. Earn your goodies: The more you run/walk/hike/bike, the more awesome rewards you will earn!
8. Get your rewards/swag: In an effort to get you some goodies during the 2-month Challenge period and not wait until the end, we will have your swag available in two different batches (one in late April / early May, one in early/mid-June). See below for more details!

• Track your miles in the April/May Spring Edition Virtual Distance Challenge app
• We recommend using Strava to track your miles, and it is possible to link most current devices (app/watch/or via manual entry) to Strava.
• All registered participants can log miles from April 1 until May 31, 2022.
• Earn rewards throughout the 2 months as your hit mileage milestones (50, 100, 150, 200 mileage targets)
• Tag us on Instagram and Facebook @cobreweryrun and use the hashtags #covirtualchallenge, #roamwildcolorado, and #cobrs2022
• Keep an eye out for emails and social posts from us with challenge stats/updates during the Challenge.
• Registration is open during the entirety of April/May, but the earlier you register, the sooner you will reach your mileage rewards!
• And as always, be sure to enjoy your post-run/walk cooldowns with a tasty Colorado craft beer!

• Biking is one of the activities that counts towards your 2-month Spring Edition Challenge mileage total!
• You can do EACH of the following: run, walk, hike, and bike. Treadmill and stationary bike miles can be counted. Feel free to do any activity on any given day (or multiple activities in a day, or only stick to one of the activities.)
• Each biking mile will count as 1/3 of a mile toward your overall 2-month Spring Challenge mileage total. Any miles traveled on foot (run/walk/hike) are logged at a standard 1:1 ratio.
• As our challenge is based on mileage goals of 50/100/150/200 miles, we will adjust your biking miles to the industry-accepted equivalent of 1 mile on foot equals 3 miles on a bike. 
• For example: on April 1st you bike 12 miles, this counts as 4 miles towards your 2-month Spring Challenge total (12 miles divided by 3 = 4 miles). Then April 2nd, you run 3 miles. Your monthly total = 7 miles for those two days.
• You will use our Spring Edition Virtual Distance Challenge app to self-report your miles, regardless of which activity you're doing.
• For each activity, you will enter the actual mileage you complete. For any biking miles entered, our system will apply the 1/3 calculation above.

The Spring Edition swag items are custom-designed and feature our original Rocky Mountain Sunset design -- colors include shades of purple, white/gray, blue, red, green, and wood tones.

• Registration (included): Colorado Virtual Distance Challenge souvenir bib and 2022 commemorative Colorado 'C' medal puzzle piece #2.
• 50 miles (in 2 months): Souvenir sticker and wooden medal (with a bottle opener on the back!), featuring our Spring Rocky Mountain Sunset design. Your final challenge mileage will be hand-wood burned on the back for anyone who reaches 50+ equivalent miles.
• 100 miles (in 2 months):  Two items!! (1) Lightweight neck gaiter featuring our Spring Rocky Mountain Sunset design, AND (2) fun wood-toned mirrored sunglasses with our 'Run Far Roam Wild' slogan.
• 150 miles (in 2 months):  Set of 4 laser-cut PVC rubber coasters. These flexible, lightweight coasters are also super-strong & durable, making them perfect for all of your spring & summer adventures. The set features 4 different colors, with the same base design - you will receive one of each color.
• 200 miles (in 2 months): Your choice between a fanny pack, or a $25 merchandise credit. (Choice 1) A custom Colorado-themed fanny pack with a leather patch(from B Fresh). These cool four-pouch fanny packs are the perfect home for all your accessories (phone, keys, wallet, dog treats) while you're out having awesome outdoor adventures, in Colorado or beyond. This style/design is back by very popular demand , as we featured this design two years ago. (Choice 2) OR you can select a $25 CO BRS Merchandise Credit as your 200-mile prize instead of the B Fresh Fanny Pack. Check out our merch site at cobreweryrun.store

• VIP Silver Upgrade at Registration: Add on your choice of Rocky Mountain Sunset Spring Edition apparel -- choose from either: (1) a soft unisex cut tri-blend t-shirt, or (2) a soft contoured racerback tank.
• VIP Gold Upgrade at Registration: Receive all of the goodies, no matter how many miles you log! We still encourage you to strive to log 200 miles during the 2-month Spring Edition Challenge, but we get it, life is busy. Not everyone has the time to run/walk/hike/bike the equivalent of 200 miles in 2 months. If this sounds like you, and you still want all of these awesome goodies, then the VIP Gold Registration is just the ticket! Receive the following with VIP Gold Registration: (1) Bib + Puzzle Piece, (2) Medal + Sticker, (3) Neck Gaiter + Sunglasses, (4)Coaster Set of 4, (5) Fanny Pack, (6) $25 CO BRS merchandise credit, (7) Set of 2 Can-Shaped Pint Glasses (8) Choice of Spring Edition Rocky Mountain Sunset t-shirt or tank.
• Furry Friends Add-On: Do you have a furry friend who joins you on your runs/walks/hikes/bike rides? Select a Furry Friends swag add-on and your four-legged companion will get her/his own collapsi-bowl -- 7" silicone collapsible & clipable pet bowl. You can add this option at check-out. You can add this on for 1 or more furry friends.
• Fun Run Ticket (Basic Ticket): Want to join the Challenge, but are interested in something more streamlined without all of the goodies? The Fun Run Ticket is a more basic option: no matter how many or few miles you do, you get a more limited set of swag items : (1) Bib, (2) Colorado 'C' puzzle piece #2, (3) Medal, and (4) Neck Gaiter. You'll still get access to the Challenge app (where you can log your miles if you like), plus receive our periodic Challenge emails. Note: all swag items will be shipped at the end of the challenge in swag batch #2 (please see below).
• Want to collect all 6 2022 Challenge Puzzle Pieces? Add-on a wooden hangable 7" frame to beautifully frame all 6 of your 2022 Challenge puzzle pieces - check out the Add On section under Ticket Options!

Check out our Instagram feed post announcing the Spring Edition Challenge for more/larger photos of each of the swag/merch items. @cobreweryrun

• In an effort to get you some goodies during the 2-month Challenge period and not wait until the end of the Challenge for everything, we will have your swag available for you in two different batches (more details below):
• Note: If you live with another Spring Challenge participant(s), we combine shipping packages to conserve resources.
• (Swag Batch #1) Available in late April / early May: Any optional t-shirt/tank add-ons only will be mailed as soon we get them in, likely late April / early May.
• (Swag Batch #2) Available early/mid-June: Available at the end of the Spring Challenge, in early/mid-June. At this time you'll get: Challenge bib, medal puzzle piece, sticker, Challenge medal (with your mileage hand-wood burned on the back for those who reach 50+ miles); any VIP Gold goodies for those who've purchased VIP Gold; the rest of any mileage-based items you've earned but not yet received (100-mile neck gaiter & sunglasses, 150-mile coasters, 200-mile fanny packs (or merch credits emailed to you). Plus Furry Friends goodies!
• If you registered after we sent out t-shirts/tanks in April/May and purchased a t-shirt/hoodie, you will get your t-shirt/hoodie in swag batch #2.
• For each batch #1 & #2, you'll have two options as to how you receive your physical goodies: (1) If you will be attending any of our in-person 5ks at the time these are available, you can pick these up at those 5k events. (2) Otherwise, we will mail them to you. We'll share more details via email once items are ready!
• If you live out-of-state, outside the Denver Metro area, or are unable to attend one of the pickups, your rewards/swag will be shipped to you.
• Fun Run Ticket Swag Note: Please note that any Fun Run ticket participants will receive all of your items at the end of the SpringChallenge, in an effort to conserve resources.

And other fine print details

(1) Where can I run/walk/hike/bike? Run/walk/hike/bike far and roam wildly. Whenever and wherever you would like. Keep safety in mind, but go explore the great outdoors!

(2) What time does the event start? Feel free to run/bike/hike/walk any time of day, every day that you are able, from April 1 until May 31, 2022.

(3) Do miles on the treadmill and/or stationary bike count? Yes, indoor miles are accepted. Be sure to capture your mileage in real-time if you use a treadmill or stationary bike in Strava or your favorite tracking device. Then also enter this information in our Challenge app!

(4) How do I submit my miles? All miles will be self-reported in the Spring Edition Colorado Virtual Distance Challenge App. At the end of March, and throughout April/May (for those who register later) you will receive information via email with instructions for downloading and using the app. It's super quick & easy to use the app... we promise!!

(5) Do I HAVE to use Strava? Yes and no. We will mostly be using Strava to verify the runs and rides that you are self-reporting. If you currently do NOT use it, please signup for a FREE account here. Then you can link whatever app you do use and never log in again. Almost any app or watch can link straight to Strava. Click Here to see how to link your device. If you are unable to use Strava, we will accept photos or screenshots from any other fitness tracking device, watch, or app throughout the month to make sure you are honestly reporting your miles.

(6) Where can I join the Colorado Brewery Running Series Strava club? HERE!

(7) I like both the t-shirt and tank - how can I purchase both? Easy - just shoot us an email and let us know! We will send payment details for the additional item (t-shirt or tank). [email protected]

Tag us in your run/walk/hike/bike/beer drinking photos on Instagram or Facebook throughout the Challenge for a chance to be featured in our posts and stories!

Tag us @cobreweryrun and use the hashtags #covirtualchallenge, #roamwildcolorado, and #cobrs2022

Keep an eye out - we will send you challenge updates throughout April/May via email and social media!

Questions? Contact us at [email protected]

Cheers to staying active this spring season, and hopefully enjoying some delicious craft beers along the way! We’ll see you out there in the virtual running/walking/hiking/cycling and beer drinking world!

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