COLOR Film Screening and Discussion

& Present: – A Special Screening during Frieze LA

Join CulturalDC & JCINTIME on February 20, 2025, during Frieze LA, for a special screening of COLOR.

COLOR explores the many facets of the world’s abundant spectrum, beginning with visual artist Alteronce Gumby and the profound influence of color on his work. This new documentary highlights thought-provoking conversations with scholars, artists, and advocates from around the world, each offering a unique perspective on the role of color in their lives.

The film features insights from:

• – Renowned color expert

• – Pigment specialist
• - Marine Ecologist

• – Filmmaker

• Karima Bengara – Advocate

Written, directed, and produced by John Campbell, with Alteronce Gumby as Artist, Creator, and Producer, COLOR is now streaming on and.

Following the screening, join us for a post-screening discussion featuring:

• Alteronce Gumby – Artist, Creator, Producer

• John Campbell – Director, Writer, Producer

• Jeffrey Deitch - Art Dealer & Curator

• Moderated by Kristi Maiselman, Executive Director & Curator, CulturalDC

Welcome remarks by COLOR Producer, Valerie Meraz

**Please note that a ticket does not guarantee entry, as admission will be granted on a first-come, first-served basis**

John Campbell COLOR, Writer, Director, and Producer

Born in Paddington, London England, John’s career first started in the music industry. With significant opportunities to work with some of music’s most prolific artists in the industry, including Whitney Houston, Elton John, George Michael, Boy George, Jon Secada, Zucchero, Nu Colors, Brand New Heavies, and Eurythmics, and contracts signed with Warner Bros. and A&M records. He went on, and moved his career into the financial industry, with 17 years of experience, working in many global divisions including Citi Private Bank, and then landing an opportunity as Chief of Staff for Citigroup’s Global Digital Strategy.

Utilizing management and creative skills, John left the financial industry and went on to become founder of JCINTIME, LLC, a creative management & production company with significant productions including directing and writing the new 2023 docu-series Who’s Behind Black Art - a groundbreaking story of five emerging Black Artists from GOOD BLACK ART with many of the artworld’s celebrity guests, also, John directed and wrote the new documentary feature COLOR, traveling to many countries around the world with renowned multi-disciplinary artist Alteronce Gumby, exploring the concept of COLOR. Additional projects include the 2022 film ‘5150’, where John Campbell is co-executive producer along with Critic’s Choice and SAG Award winning actor & executive producer David Oyelowo, directed by Denzel Whitaker, and stars Jovan Adepo. John is lead producer on the FIPRESCI Award winning 2022 feature film ‘The Sleeping Negro’. John is also producer on award winning films and upcoming television dramas and documentary releases including the recent feature film, ‘A Boy, A Girl, A Dream’ on Amazon Prime Video, and producer of 6 time Film Festival Award winning feature ‘Destined’. John Campbell is writer and executive producer of HBO Max and 5 time film festival award winning documentary ‘The Infamous Future’ highlighting the prolific and inspiring Eagle Academy Black and Brown boys, the Eagle Academy Foundation and its educators including the Chancellor for the Department of Education Mr. David C. Banks. also starring the Mayor of New York City Eric L Adams. John was the producer of the 2018 March on Washington Film Festival in Washington, D.C.

Alteronce Gumby COLOR, Artist, Creator, and Producer

Alteronce Gumby is an artist and local of New York City. His artistic practice includes painting, ceramics, installation, performance, and film. Alteronce’s work has been exhibited at galleries such as Nicola Vassell Gallery, Hauser & Wirth, Gladstone Gallery and Camden Arts Centre. His work was exhibited in his first museum solo show titled Dark Matter at Allentown Art Museum. In his recent solo exhibition, The Color of Everything at Nicola Vassell, lessons from Monet’s Water Lilies and NASA’s James Webb telescope commingle meaningfully. Through Gumby’s fluorescent and chromatic spectrum of iridescent color, the artist engages the viewer and expands the notions through which we perceive form and color, the subjectivity of identity and the materiality of earth and cosmic space. Alteronce is currently in production for his first documentary feature, COLOR exploring the many facets to its abundant spectrum experienced around the world.

Gumby graduated from the Yale School of Art with an MFA in Painting and Printmaking in 2016. He has won notable awards such as the Austrian American Foundation/ Seebacher Prize for Fine Arts and the Robert Reed Memorial Scholarship. Gumby has also participated in numerous international artist residencies such as the Rauschenberg Residency (2019), London Summer Intensive (2016), Summer Academy in Salzburg, Austria (2015), 6Base (2016), and as the 2016 recipient of the Harriet Hale Woolley Scholarship at the Fondation des Étas-Unis in Paris.

Jeffrey Deitch, Art Dealer + Curator

began his art career with a small gallery in Lenox, Massachusetts, in 1972. After working as Assistant Director at the John Weber Gallery from 1974-76 and earning an MBA at the Harvard Business School, he developed and co-managed Citibank’s Art Advisory Service from 1979-88. Deitch established his own art advisory and private dealing business in 1988. From 1993-2000, he represented Jeff Koons and co-produced the artist’s Celebration series. In 1996, he opened Deitch Projects, which presented more than 250 exhibitions and projects. He closed the gallery in 2010 to become Director of the Museum of Contemporary Art, Los Angeles. In 2014, Deitch reopened his New York gallery, focusing on projects with major artists and curated thematic exhibitions. Deitch opened his gallery in Los Angeles, designed by Frank Gehry, in September 2018. In addition to his commercial career, Deitch has curated influential exhibitions in museums and foundations, including Artificial Nature, Post Human, Form Follows Fiction, and Overpop at the Yuz Museum in Shanghai. From March to June 2023, City as Studio was presented at K11 Art Foundation in Hong Kong, and Confluence, which Deitch co-curated, was the inaugural show at the Ambani Art Center in Mumbai. His book on new figurative painting, Unrealism, was published by Rizzoli in 2019 and City as Studio, a compact history of street art, was published in 2021. Luncheons on the Grass, featuring contemporary artists’ responses to Édouard Manet’s Le Déjeuner sur l’herbe was published in 2024.

Kristi Maiselman, Executive Director + Curator, CulturalDC 

Kristi Maiselman is the Executive Director and Curator of CulturalDC. Since her appointment in October 2018, Maiselman has facilitated projects like Culinarialism by Umar Rashid, Homecoming by February James, Ivanka Vacuuming by Jennifer Rubell, Mighty, Mighty by Devan Shimoyama, and THIS IS NOT A DRILL by Jefferson Pinder. In addition to her curatorial work, Maiselman oversees CulturalDC’s artspace development work which creates partnerships between arts organizations and commercial real estate developers in order to ensure affordable artist housing, studio space, and public art opportunities. Maiselman ‘s curatorial work has been recognized in the New York Times, Washington Post, Wall Street Journal, Forbes, PBS News Hour, just to name a few.  Kristi joined the CulturalDC team in June 2015 as part of the development team. She has over 20 years of experience in nonprofit and for-profit arts organizations including the Corcoran College of Art and Design, Rubell Museum, and the National Gallery of Art. Maiselman received her BFA in Photography from James Madison University and her MA in Arts Management from American University. 

Valerie Meraz, COLOR Producer 

Valerie Meraz is a producer, senior media executive, and founder of the media company The Meraz Collective. Through JCINTIME, LLC and The Meraz Collective, Valerie develops, produces, and sells content to top networks and platforms around the world. She’s the executive producer of the award-winning series Who’s Behind Black Art and the award-winning feature documentary, Color. A graduate of UCLA and the Peter Stark Producing Program at the University of Southern California, Valerie enjoys relationships with the top executives and filmmakers of her generation in the entertainment industry. Prior to holding positions in partnerships at Instagram, Twitch and TikTok, Valerie was the Senior Vice President of Content Acquisitions and Strategy for WarnerMedia Entertainment. She negotiated deals for the networks TNT, TBS, truTV, Cartoon Network, Adult Swim, Boomerang, Turner Classic Movies and HBO Max. Valerie began her career in content at Showtime Networks, Inc. where she rose up the ranks to Vice President and oversaw the evaluation and acquisition of content for Showtime, its multiplex channels, and the Sundance Channel. 

Host or Publisher CulturalDC