Coffee Tasting Decoded

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Coffee Tasting Decoded

Ever wonder what coffee professionals pay attention to when they taste? Or how to describe what you experience in the cup? And what’s really behind that famous “slurp” — does it actually matter?

Whether you’re a curious coffee enthusiast or someone who works in coffee and wants to explore beyond the retail bar, this session was made for you. No experience needed — just curiosity and a love for coffee.

We’ll start off with a light presentation, sharing a peek into what tastings look like in professional settings and what folks in different coffee roles tend to look for. You’ll also learn how to bring those same mindful tasting practices into your own home — plus a few fun, science-based insights on how taste and smell connect to our memories and perception.

Then comes the best part: tasting together. We’ll walk through tips and tricks for picking up aromas, fragrance, flavors, and textures — and discover how tasting can become a creative, sensory journey.

Everyone will head home with:

• 1 × mini comic-booklet for self-guided coffee tasting at home
  
• 1 × 8oz bag of washed Processed Colombian coffee — your perfect companion for practicing what you’ve learned

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Event Timeline

8:45 am - 9 am : Mingle and check in

9 am - 9:30 pm : Presentation

9:30 am - 10:30 am : Coffee tasting

10:30 am - 10:45am : Coffee information conversation questions

10:45am - 11am : Closing remarks / Booklets and practicing coffee handouts.

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About Sam Klein

Our coffee lineup has been thoughtfully curated by Sam Klein, Green Coffee Buyer at Partners Coffee, who’ll also join us to share stories behind each coffee we’ll be tasting. You can read more about the coffees beforehand and oh — I heard through the grapevine that there might be a surprise coffee that’s not on the website just yet ;)

About Principles GI Coffee House

Katie, who founded and runs Principles GI Coffee House (and whom you’ll also get to meet in the morning), has built the back of the café into a true gathering space — a community hub that fosters open conversations and transparency in coffee. It’s a spirit that deeply aligns with what we value at Need Coffee Know Coffee. You can watch more about the space below.

Principles GI Coffee House: Brooklyn Ideals in Action

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