Coffee and Content: At the Intersection of Product and Content

Schedule:

***Rescheduled from September***

Coffee, donuts, and networking: 8-8:45 AM

Presentation: 8:45 - 9:15 AM

More coffee, donuts, and networking: 9:15 - 10 AM

Network with Tampa Bay AMA members and pick up new insight that you’ll be able to apply at your company, brand, or organization immediately.

Product and content marketing – where do they meet? While content marketing focuses on educating and attracting prospects, product marketing focuses on converting users and bringing them into the experience.

Chris Kluis, Fractional CPO/CSO at Kilofeet, has been bringing these two disciplines together for more than 15 years, leading teams at Tampa Bay Companies such as Transcendent and Yes.Fit. Chris will discuss concepts behind the Content Iceberg and the Content Tree; the role that all members of a company play in sales, marketing, product, and customer support and success. Chris will also discuss change management in marketing.

About the Speaker

Chris Kluis is an entrepreneurial software nerd with more than 15 years of experience in designing, building and marketing software. Chris started his career in software by helping a B2B/B2E company transition to Software-as-a-Service, build mobile apps, scale, and ultimately get acquired by a PE-firm. He then worked in B2C before transitioning to running a SaaS consultancy. Chris’ philosophy for product, marketing & mentoring is distilled from the same core understanding – people suck at communicating. He brings rigor to communication through clarity and context.

Host or Publisher American Marketing Association, Tampa Bay Chapter