CLE: Navigating Trademark Creation and Protection in the Age of AI

Trademark attorney Josh Gerben will lead an instructional discussion on how to navigate creating and protecting trademarks in a time when artificial intelligence is widely used.

Topics to be reviewed:

1. What is generative AI?
2. Generative AI and the potential for trademark infringement.
3. Thoroughly clearing a trademark for use.
4. Mitigating the risk of trademark infringement
5. Bonus: Avoiding copyright violations when using generative AI.
   In the past 16 years, Gerben IP has helped clients register over 8,000 trademarks in the United States and in 30+ countries around the world.

Host or Publisher Gerben Perrott PLLC