Claude for Business: A Full-Day Hands-On Intensive (Melbourne)
About this Event
Most people using Claude are getting maybe a tenth out of it. A question here, a quick answer there, handy enough, but nowhere near what it can actually do. This day is about closing that gap inside your own business, in a room full of other owners and leaders doing exactly the same thing.
It runs 9:00am to 5:00pm, one room, ten tables, led from the front by Andrew Gargiulo with a floor team of Anthropic Academy Certified Claude experts moving between tables so nobody gets stuck. You bring your laptop and a couple of real jobs from your business, and you leave having actually done them with Claude, not just watched a demo of someone else doing it.
Location: Melbourne Convention and Exhibition Centre (MCEC)
Room: Clarendon Room A - Light filled, stunning views of Melbournes skyline and the Yarra river.
For over a year now, Andy has been deep inside businesses of every kind, from ASX-listed companies to trades businesses, helping them deploy Claude and actually use it, not just poke at it. This day is all of that hard-won experience, what works, what quietly fails, and how the best users pull ahead, compacted into this one intensive day.
What you'll walk out with
By 5:00pm you will have Claude set up properly, personalised it with deep context on you and your business, you will be using it like a top 1% Power User, and you will have put it to work on real tasks from your own desk. You will leave with an understanding and feel for the absolute limits of its capabilities ready to apply directly into your business.
Who it's for
Owners, directors, founders, managing directors, leaders, senior managers of Melbourne businesses, plus the people they trust to lead AI internally. If you are curious about AI but not yet using it properly across the business, this is built for you. No technical background needed, we take you from wherever you are today.
Why hands-on, and why the floor team
The usual failure mode of big AI sessions is that half the room falls behind in the first hour and quietly gives up. We run it the other way. Small-group energy at your table, experts circulating the whole day, and real work in your own context so it actually sticks. You are not here to take notes on theory, you are here to get your own work done faster by the time you leave.
What's included
A full day of hands-on training, morning tea, a working lunch, afternoon tea, good coffee, and your Claude toolkit to take away.
Before the day, worth knowing before you book
You will need your own laptop, a Claude Pro subscription at minimum (Max is ideal for a full day of heavy use), and admin rights on your machine to install the Claude desktop app as we will be ending the day diving into Claude Cowork. If you are on a locked-down work laptop, have a quick word with your IT team first. We send a full setup guide once you book, and our team is on the setup desk from 8:30am to get any stragglers over the line.
Agenda
🕑: 08:00 AM - 09:00 AM
Arrival and setup desk.
Info: Coffee on, laptops out. We check your account, sort any last setup issues, and get you ready so you walk in at 9:00 good to go, not fiddling with logins.
🕑: 09:00 AM - 09:20 AM
The big picture.
Info: Where AI actually earns its keep in a business, what the top 1% do differently, and why context is everything. How to treat Claude as a 'Strategic Thought Partner', not just a productivity tool, and how to get the most out of the day ahead.
🕑: 09:20 AM - 10:00 AM
Get Claude set up properly.
Info: Switch on the capabilities most people never turn on, personalise it so it works like you and sounds like you, and connect it to your tech stack so it works from your real context, email, documents and tools.
🕑: 10:00 AM - 10:30 AM
Building critical context
Info: The single biggest lever on output quality is context. We build the assets you reuse everywhere, your personal context file, your company context file, and your tone of voice, so Claude works from a real understanding of you and your business every time.
🕑: 10:30 AM - 11:00 AM
Everyday productivity
Info: Draft in your own voice, prompt like the top 1% (dictation included), let Claude ask you the right questions through its AskUserQuestion popup, and run consulting-grade deep research on a real question from your business. The kind that used to take an analyst days.
🕑: 11:00 AM - 11:15 AM
Morning Tea
🕑: 11:15 AM - 12:30 PM
Projects & Skills - The most important capabilities in Claude
Info: If you take one thing home from the day, make it this. Projects are persistent workspaces that hold everything about your business and remember it across every chat, so you stop re-explaining yourself. Skills are workflows you build once and run with a single command, and Claude helps you build them. This is where Claude stops being a clever chatbot and becomes a system that runs on your business, and it is the most important block of the day.
🕑: 12:30 PM - 12:50 PM
Working lunch
Info: Eat, problem solve, keep building.
🕑: 12:50 PM - 01:30 PM
Artefacts, Visuals & Dashboards
Info: Turn a conversation into something you can use. Claude builds custom visuals, diagrams and charts inline, and full interactive tools in its canvas - think tools, calculators, decision trees, checklists, dashboards, scoring rubrics and much much more. No coding, easy to share, and handy for standardising how your team works.
🕑: 01:30 PM - 02:00 PM
Having some fun with Claude!
Info: We will not give too much away here, but it is a lot of fun, it shows off what Claude can really do, and there is a prize on the line.
🕑: 02:00 PM - 02:15 PM
Afternoon tea
🕑: 02:15 PM - 03:15 PM
Claude inside the Microsoft Suite
Info: Claude now works right inside the tools you already run your day in. See how capable it has become on each surface: building complex models and running data analysis in Excel, reviewing contracts in Word, creating and reshaping slides in PowerPoint, and taking on a messy inbox in Outlook.
🕑: 03:15 PM - 03:45 PM
Claude inside Chrome
Info: Claude in Chrome reads, navigates and acts on web pages for you, browser tasks and research handled while you watch. We set it up, run a real task, and show you how to teach it a routine job once so it can repeat it.
🕑: 03:45 PM - 04:30 PM
Introduction to Claude Cowork
Info: We finish on where all of this is heading. Claude Cowork is the next tier of Claude for knowledge workers that works across your whole computer, reading and writing your files directly, running multi-step jobs, and using plugins for finance, legal and data. Chat gives you the conversation, Cowork gives you the computer, and this is your first proper look at it. Cowork is significatly more capable than Chat.
🕑: 04:30 PM - 05:00 PM
Wrap up and problem solving
Info: The last 30 minutes will be a wrap-up, with a rapid review of what we've covered and allow some time for us to roam and help problem-solve any issues that you may have come across. Our team will also be available after 5:00 PM to take any questions and help tidy up remaining builds.
Where is it happening?
Event Location & Nearby Stays:
AUD 631.32
