Clarifying Your Business Idea and Core Problem

Many business ideas don’t fail because they’re bad ideas, but because they aren’t anchored in a real problem that customers feel strongly about. Before investing time, money, or energy into building, it’s important to pause and ask: what specific problem am I solving, and for whom?

In this interactive session, we’ll examine your idea from the customer’s perspective, define the core problem at the heart of it, and thoughtfully refine your concept so it aligns with a genuine market need. By the end, you’ll have a clearer problem definition and a stronger foundation to move your idea forward with intention.

This event is free to join but registration is required on

This program is part of Toronto Public Library’s Newcomer Entrepreneur in Residence program series and Newcomer Entrepreneurship Initiative, designed to support newcomers as they explore entrepreneurship and build practical small business skills. Participants will learn about key topics for starting and growing a business in Canada, with guidance from an experienced entrepreneur in residence. For more information and a full list of programs, visit tpl.ca/eir.

Meet the Resident: Lily Akagbosu is a Product Manager and entrepreneur with a Master’s degree in Digital Product Management from Queen’s University. She has shaped and delivered products at organizations including IBM, Shopify, and the Bank of Montreal. Beyond her product work, she has built hands-on business experience through startup ventures, commerce, and consulting. Over the years, Lily has actively engaged in Canada’s entrepreneurship ecosystem through the University of Toronto’s Black Founders Network, Venture for Canada, ventureLAB, and NEXT Canada. She supports entrepreneurs and aspiring business owners from idea through launch and growth, and delivers talks on leadership and innovation.
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Accessibility: Live or automated closed captioning, sign language interpretation, intervenor services, or attendant services are available upon request. Please submit your request at least 2 weeks in advance to: tpl.ca/accessibility-events.

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