Choosing the Right Marketing Platform for Your Business

This workshop is designed to help small business owners make confident decisions about where to spend their marketing budget and why.

Digital marketing can feel overwhelming, especially when you’re trying to decide between Google Ads, Facebook, Instagram or LinkedIn.

Be stepped through the pros and cons of each platform, how they work, and which one is best aligned with your business goals, industry and audience helping you to make smarter and more confident marketing decisions.

KEY TAKEAWAYS

• A simple decision-making framework to choose the right ad platform for your business
• Understanding the key differences between Meta Ads (Facebook & Instagram) and Google Ads.
• Practical tips to avoid common digital marketing mistakes that cost time and money.

You’ll walk away with more clarity, more confidence, and a smarter plan for where to promote business.

IDEAL TARGET AUDIENCE

This session is suitable for small to medium business owners, solo operators, and marketing managers who are either running their own digital ads or thinking about getting started. It’s best suited to those who feel unsure about where to focus their efforts, want to improve their return on ad spend, or are overwhelmed by the options.

The session is beginner level, with a focus on service-based and local businesses.

PRESENTERS

Jessica Ricketts, Founder, JR Digital

Jessica Ricketts is a marketing strategist and the founder of JR Digital, a Brisbane-based agency that helps service-based businesses grow through smart social media and digital advertising. With over a decade of experience, she specialises in developing clear, practical marketing strategies across Facebook, Instagram, Google and LinkedIn.

Jessica is known for making marketing feel simple and achievable. Her sessions focus on strategy first, helping business owners understand what to do, why it matters, and how to get results without the overwhelm.

Jessica is a regular presenter for Brisbane City Council’s Suburban Business Hub and is a 2025 Women in Business Grant recipient.

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Host or Publisher Brisbane Business Hub