China Welcome Workshop | Visit Greenwich

We are pleased to invite UKinbound and Visit Greenwich members, and tourism and hospitality businesses in London, to our China Welcome Workshop in partnership with Visit Greenwich and Guanxi.

In 2019, China ranked number one in the world for international tourism expenditure, and was the UK's second most valuable source market with visitors spending £1.7bn. And, after being unable to travel for over three years, the pent-up demand for international travel is huge and the appetite for visiting the UK is as high as ever.

Our China Welcome Workshops are designed to help tourism and hospitality businesses throughout the UK deliver the biggest and best welcome to this sorely missed, and highly valuable market. The three-hour interactive workshop will cover everything you need to know about the Chinese market, and prepare you and your teams for the return of Chinese visitors.

WORKSHOP CONTENT

1. The top-line facts and figures about Chinese outbound travel, with a focus on travel to the UK. We will look at the current travel situation and discuss the all-important question of how the market will develop over the next few years.

2. Understanding cultural differences, motivations and priorities of the Chinese traveller. Why do the Chinese travel so widely and why are they choosing the UK?

3. What has changed? We will explore the new types of travellers and post-pandemic trends emerging from China.

4. Practical tips on how to improve your product, tailor your service, communicate with customers, and offer the best welcome to this new wave of Chinese visitors.

WHO IS IT FOR?

This course is ideal for travel, tourism, hospitality and retail professionals working in customer-facing, operational or marketing and commercial roles. Whether you are completely new to the Chinese market, or are already a long-established brand in China, this course will bring new insights and benefits.

The session will last three hours including a coffee break, and will include a high level of active participation. The course will be delivered by Guanxi, a specialist consultancy in the Chinese travel market with clients ranging from tourist attractions and museums, to hotels and transport providers.

PRICING

UKinbound Members: £80 + VAT

Non-Members: £130 + VAT

Visit Greenwich members may be eligible to apply for a subsidised rate of £80 + VAT. Please email [email protected] to find out more.

ABOUT GUANXI

Guanxi are specialists in marketing to the Chinese customer and offer a full range of marketing services, including PR, brand representation and social media activity. Their clients include some of the UK's top tourism brands, including City Cruises, Merlin Entertainments Group, London North Eastern Railway, English Heritage, London Designer Outlet, Gatwick Airport, Visit Wales, Royal Museums Greenwich, and Visit Brighton.

The course will be delivered by Managing Director Helena Beard, who founded Guanxi in 2013 and has over 20 years' experience of working in travel PR and marketing. During her career, Helena has worked both agency and client-side, including senior brand and communications roles at Virgin Holidays, First Choice, and Eurostar. She holds a Chartered Institute of Marketing Diploma and a Masters degree from Surrey University in Tourism Management. She is also a visiting lecturer in the School of Sports and Service Management, teaching marketing modules to tourism students. Helena was recognised in the NatWest Everywoman Awards 2016 and 2018 as one of the UK's most inspirational female entrepreneurs.

T ERMS & CONDITIONS

If you are no longer able to attend the event, please email [email protected] as soon as possible. Cancellations received by 5pm on Friday 20 September will be entitled to a full refund minus Eventbrite fees; cancellations received after this date will not be refunded.

Host or Publisher UKinbound Events Team