China Café, the latest ins and outs of IP in China

China Café

Welcome to the China Café! Since 2007, the place where professionals who work with China on a daily basis meet and share knowledge. In this edition we will zoom in on Intellectual property rights in China.

The latest ins and outs of IP in China
Western entrepreneurs often criticize the protection of intellectual property in China. What is justified and what is not? What are the recent developments in IP laws and protection policy in China? Ruud Peters (retired CEO of Philips Intellectual Properties and Standards and declared one of the top 300 IP leaders in the world) will provide answers to these questions and will share his experiences with setting up an IP organization for Philips in China. Jayachandran Suria, responsible for IP within Versuni will reflect on this from a practical perspective and will his lessons learned and best practices on IP in China.. See you at the China Café!

Intellectual property rights (IPR) are crucial for protecting innovation and creativity worldwide. In China, a country that has emerged as an economic powerhouse over the past few decades, the importance of IPR has become increasingly significant. China’s transformation from a manufacturing-driven economy to a knowledge-based economy has led to a growing need for a robust legal framework to safeguard intellectual property.

In recent years, China has made substantial efforts to strengthen its IPR legislation, partly due to pressure from international trade partners and the rising domestic demand for better protection of inventions, trademarks, and copyrights. These developments have resulted in a complex and dynamic IPR landscape in China, where businesses encounter both opportunities and challenges.

In this interview, we speak with two experts in the field of intellectual property rights in China. They will share their insights on the current state of affairs, the changes in regulations, and the practical implications for companies operating in or doing business with China. Their expertise provides valuable perspectives on how companies can best protect and leverage their intellectual property in one of the world’s largest markets.

For whom?

This China Café is of interest to anyone who wants to get a better idea of ​​the Chinese business climate and economic prospects. Meet Dutch and Chinese colleagues and entrepreneurs for a drink at the bar and expand your professional network!

Costs: €12.50, VNC members €7.50 (code 300924), students €5 (code 300924student)

Address: Stadsbrasserie De Utrechter, Vredenburg 40, 3511 BD Utrecht

Time: September 30, 5:00 PM - 7:00 PM

Bio Ruud Peters:

Ruud was Chief Intellectual Property Officer and Executive Vice President of Royal Philips from 1999 till 2013, in which position he was responsible for managing the worldwide IP and standardization activities. He turned the IP organization from a cost center into a successful global profit and loss operation with full transparency of the return on IP investments at every business and product level in the company. After his retirement, he established his own IP consultancy company advising large and small companies in a broad spectrum of IP matters. He is an (advisory) board member in a number of companies and institutes in Europe, USA, Israel, and China. He is Guest Professor at the School of Management of Zhejiang University in Hangzhou, China. His contributions to the IP field have recognized with induction into the IP Hall of Fame in 2010 and an Outstanding Achievement Award for lifetime contributions to IP field from Managing Intellectual Property magazine in 2014. He was named by IAM Magazine as one of the top 300 IP strategists and one of the top 300 Global IP Leaders in 2023.

Bio Jayachandran Suria

Jay is Intellectual Property Coordinator in the Innovation & Development (I&D) division at Versuni (formerly Philips Domestic Appliances), The Netherlands since 2020.

He manages the IP analytics between the I&D engineers and the Patent Counsels for the patent creation and successful new product launches. He has more than two decades of work experience in Product Development, Research and Intellectual Property in the Home Appliances sector, and has previously worked at IFB Home Appliances, General Electric and Haier companies.

Host or Publisher VNC, Vereniging Nederland China