Cheshire Innovation Network Roadshow: Immersive Tech for Businesses

Find out how immersive technology is reshaping creativity, learning, and businesses in Cheshire West.

Join us for the third Cheshire Innovation Network (CIN) Roadshow, where you'll explore how immersive technologies such as virtual / augmented reality (VR/AR), mixed reality and spatial computing are transforming the way businesses innovate, train staff, and market to and engage with customers.

This interactive session will bring together local SMEs, creative technologists, and innovation experts to demystify immersive tools and showcase real-world business applications across sectors such as manufacturing, retail, training, healthcare, and the creative industries.

What to expect:
Through live demonstrations and storytelling, you'll experience real-world examples of VR and AR transforming industries. You will:

• Hear inspirational talks and live demos from regional innovators using immersive tech to drive growth
• Explore hands-on a variety of practical tools and platforms for prototyping, storytelling, and product development
• Hear fellow case studies highlighting how immersive experiences can enhance customer engagement and operational efficiency
• Have the chance to network with peers, partners, and innovation support providers

About the Cheshire Innovation Network:
The Cheshire Innovation Network (CIN) is a fully funded programme delivered by Manchester Metropolitan University’s Centre for Enterprise, in partnership with Cheshire West and Chester Council, through the UK Shared Prosperity Fund. The programme helps businesses in Cheshire West build innovation capabilities, adopt new technologies, and develop future-ready business models.

A networking lunch will be provided.

Free to attend, but registration is required. Spaces are limited. This event is for businesses based in Cheshire West. By completing the registration form, you are submitting your interest in attending this event, and your place will be confirmed once a member of the team has confirmed your eligibility.

Info: An overview of fully-funded training opportunities available for Cheshire West-based businesses through Cheshire Innovation Network

Info: Introduction by Keith

Framing the Tech
- Pose audience questions: 'What makes VR truly great?' and 'What should we avoid?'
- Explain the four pillars of VR: Simulation, Immersion, Interaction, and Embodiment.
- Discuss 'buzzwords vs. real impact' – how to look beyond hype like 'metaverse' and focus on people.

Real-World Case Studies
Interactive Demo
- Invite participants to try a headset experience.
- Show short immersive clips or scenes (heritage, training).
- Asking questions and share audience reactions.

Discussion & Q&A
- 'Where could immersive tech make a difference in your work?'
- Share quick insights on UK market growth (£1.4B immersive economy, strong adoption in MedTech, arts, education).
- Close with AVimmerse’s mission: making immersive tech accessible, meaningful, and human centred.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Manchester Metropolitan University