Chains of Value & Tools of Attribution - Data Provenance
Schedule
Fri Feb 27 2026 at 09:00 am to 07:00 pm
UTC+00:00Location
Bush House North Wing, King's College London | London, EN
About this Event
Join us for the inaugural Media AI Summit: Chains of Value & Tools of Attribution
This is a landmark one-day event exploring data provenance, copyright, and licensing frameworks in the creative industries. Co-organised by King's College London, with the support of the Digital Futures Institute and the Department of Digital Humanities, in collaboration with TikBox, this summit brings together a powerful cross-section of voices - from academia and cultural organisations, to legal experts and technology leaders - to address some of the most pressing challenges facing the media landscape today: how to authenticate, trace, and manage creative assets in an age of generative AI.
Featuring speakers from Microsoft, BBC, Salesforce, Shutterstock, alongside researchers from King's College London, the programme spans emerging standards like C2PA, legal perspectives on copyright and data management, and practical insights from creatives working to protect their work.
Whether you're a technologist building provenance tools, a rights holder navigating new licensing models, or a policymaker shaping the regulatory landscape, this is an opportunity to engage with the ideas and people defining the future of media authenticity under AI technologies.
Have a look at the programme below (times are subject to change).
This event is free to attend but places are limited. Registration is strictly necessary.
Banner images credit: Anne Fehres and Luke Conroy & AI4Media CC BY 4.0 and Nick Wood for KCL.
Agenda
🕑: 09:00 AM - 09:30 AM
Registration and coffee
🕑: 09:30 AM - 10:00 AM
Introduction
Host: Daniel Chávez Heras
Info: Meet your hosts, the institute's directors, and get your bearings for the day
🕑: 10:00 AM - 10:30 AM
Introducing the AI and Multimedia Authenticity Standards Collaboration (AMAS)
Host: Alessandra Sala, Shutterstock/AMAS
🕑: 10:30 AM - 11:00 AM
Labelling Asset Provenance with C2PA
Host: Andrew Jenks, Microsoft
🕑: 11:00 AM - 11:30 AM
“Marking the Good Stuff” – C2PA implementation at the BBC
Host: Judy Parnall, BBC
🕑: 11:30 AM - 11:50 AM
Coffee Break
🕑: 11:50 AM - 12:50 PM
Copyright & Licensing: Opportunities and Challenges in the Gen AI Era
Host: Elizabeth Bingham, DLA Piper
🕑: 12:50 PM - 01:20 PM
Copyright as Creative Infrastructure: Intelligent Systems for Screen Archives
Host: Daniel Chávez Heras
🕑: 01:20 PM - 02:00 PM
Lunch
🕑: 02:00 PM - 02:30 PM
The World Beyond Artificial Intelligence
Host: Jude Umeh, Salesforce/BCS
🕑: 02:30 PM - 03:00 PM
Extending the C2PA standard to cover data control, copyrights, and licensing
Host: Nageela Yusuf
🕑: 03:30 PM - 03:50 PM
Coffee Break
🕑: 03:50 PM - 04:50 PM
Public Trust in the Age of AI
Host: Areeq Chowdhury, Councillor former Head of Policy
🕑: 04:50 PM - 05:20 PM
Building Trust in Multimedia Authenticity Through International Standards
Host: Carol Buttle, International Government Advisor
🕑: 05:20 PM - 07:30 PM
Closing Remarks & Networking
Host: Daniel Chávez Heras
Where is it happening?
Bush House North Wing, King's College London, 30 Aldwych, London, United KingdomEvent Location & Nearby Stays:
GBP 0.00
