Chain Social Presents 'Meta Ads Masterclass' @ W Sydney
About this Event
Calling all ecommerce brands, service based businesses and industry marketers, this Masterclass was made for you.
Our six-hour intensive Meta Ads Masterclass is built for:
- E-commerce founders ready to scale
- In-house marketers wanting to upskill
- Marketing pros sharpening their CV
- Business owners who want to learn the fundamentals and keep their agency accountable
Why attend now?
The Meta advertising landscape is moving faster than ever - new AI-driven creative tools, Advantage+ updates, and shifting attribution models mean what worked last year doesn't work today.
Chain Social is one of only 30 Meta Preferred Partners in Australia — which means we get early access to platform updates, training, and insights before anyone else. We're passing that edge directly on to you.
This is your chance to learn from:
- Adele Elliott, Head of Digital at Chain Social and one of the country's top media buyers, managing over $30 million in ad spend annually.
- , Founder of Chain Social.
Together, they'll reveal the insider strategies used by Australia's biggest beauty, fashion, and lifestyle brands to dominate on Meta - plus what's coming in 2026 and beyond.
Across this six hour practical masterclass you'll learn:
✔ Meta Ad Fundamentals - KPIs, budgets, objectives, and creative mixes for successful campaigns
✔ Winning Campaign Structures - Chain Social's recommended Meta strategies tailored to e-commerce and service based brands
✔ Audience Targeting Mastery - unlock Meta's audience capabilities to drive stronger ROI with precision targeting
✔ Ad Types & Best Practices - from carousels to stories to audience networks, learn how to maximise your creative potential
✔ Spy on Competitors - hacks to analyse your competitors' ads and sharpen your own strategy
✔ Live Campaign Creation - build your first (or best) Meta Ads campaigns in a live step-by-step tutorial covering Awareness, Traffic, Video Views, Advantage+, Manual Sales and Dynamic Catalog campaigns
✔ Analytics & Reporting - attribution models, dashboards, and reporting tools to measure and optimise performance
Plus acess...
🎁 Swipe files & templates - including Chain Social's paid ads budget calculator and funnel structure for ongoing success
🎁 A catered day at The Calile Hotel - one of Australia's most recognised properties, with morning tea, lunch and afternoon tea and networking drinks included
🎁 Lifetime access to our networking group - keep connecting with the room long after the day ends
Still not sure?
💬 “I’m not sure if this course is for me.”
Over 2,000+ people have attended this Meta Ads Masterclass since 2024 — the five star testimonials speak for themselves!
💬 “I’m not sure I have enough experience.”
This course is beginner-friendly, with lessons broken into three manageable training blocks. This masterclass will build your knowledge from the ground up. Please note - we have also had many seasoned media buyers attend to sense-check their strategies against that of Chain's too.
💬 “What if it’s not worth the price?”
You’re not just attending a masterclass—you’re investing in a skill set that can transform your business and career. Plus, it's a brilliant tax-deductible way to network with likeminded individuals. You'll be added to our networking Facebook group post event!
💬 “I’ve tried courses that were too complicated.”
Our biggest feedback? Always around Adele and Shelby's ability to captivate and entertain whilst transferring a full day of Meta Ads knowledge. You really do have to experience it to understand how fabulous it is. We can confirm no complex jargon over here.
💬 “I don’t have the time.”
Still not able to give up a full day of work? That's okay, we have an online version for you to consume at your own pace. You can purchase the replay here.
💬 “I work for a service based business”
The foundational information shared covers Meta Advertising as a whole - which applies to every business. We also share frameworks and budget calculators for both ecommerce and service based businesses. Please note: the practical ad account walk through and visual ad creative examples are geared towards ecommerce. Have a question? please email [email protected]
Sydney, this is your last chance in 2026.
The previous 22 masterclasses have sold out. Seats at the W Hotel are limited.
Lock in your spot below 👇
Agenda
🕑: 09:30 AM - 10:45 AM
The Fundamentals
Info: Meet your hosts, Shelby and Adele, as they unpack why you should never touch the ‘Boost’ button again. In this high-impact session, they’ll break down the true power of Meta Ads, how Meta fits within a modern marketing funnel, how bidding really works, how user value is defined, and the objectives and metrics that actually drive growth.
🕑: 10:45 AM - 11:15 AM
Morning Tea
🕑: 11:15 AM - 01:00 PM
Budgets, Structure & Creative
Info: We then move into defining your budget using our proprietary Budget Calculator, mapping the user’s path to purchase, and implementing Chain’s recommended campaign structures for both eCommerce and service-based businesses.
You’ll gain clarity on how to navigate the learning phase effectively, avoid common optimisation pitfalls, and structure campaigns for sustainable scale - not short-term spikes.
Most importantly, we’ll teach you how to create high-converting ad creative using our proven 3-part formula - the exact framework we use inside Chain to drive measurable results.
🕑: 01:00 PM - 01:45 PM
Lunch
🕑: 01:45 PM - 02:45 PM
Motivator Workshop & Audiences
Info: We’ll also demonstrate live - using the audience in the room - how to tailor your creative to meet specific audience needs and buying intent. You’ll learn the different audience types you can target inside Meta, when to use each, and how to maximise performance through strategic audience layering and intent mapping.
🕑: 02:45 PM - 04:00 PM
In Platform Walkthrough + Optimisation Masterclass
Info: Adele will walk you through a live account optimisation, giving you a behind-the-scenes look at how we audit and refine performance inside real ad accounts. You’ll also get a guided tour of Ads Manager, practical optimisation “tidbit” hacks you can implement immediately, and step-by-step guidance on setting up key campaign types - including Lead Generation, Advantage+ Shopping and Manual Sales campaigns.
🕑: 04:00 PM - 05:00 PM
Sip & Social
Info: Enjoy a dedicated networking with like-minded founders and marketers, ask Shelby and Adele your burning questions and connect over a glass of wine and nibbles - on us.
Where is it happening?
Event Location & Nearby Stays:
AUD 550.00 to AUD 1815.00
