Chain Social Presents 'Email Marketing Masterclass' @ Calile Hotel
About this Event
While everyone chases the next social trend, the smartest ecommerce brands are quietly winning on email and SMS - capturing up to 40% of total monthly revenue with email. Spend a day with Chain Social learning the Klaviyo strategy behind it.
Social is getting harder, Email and SMS are getting smarter. This is the room where you catch up.
The brands quietly outperforming everyone right now aren't posting more - they're nurturing better. Klaviyo flows that work while they sleep. Campaigns that genuinely convert prospects into buyers. SMS strategies that land at the exact moment a customer is ready to buy.
This is a full-day intensive on how to do all of it.
Who's hosting
✨ Amelia Cincotta - Email Marketing Specialist at Chain Social, who's built and managed the Klaviyo strategy for some of Australia's most recognised ecommerce brands - MECCA Cosmetica, Deering, Kit, Silk Laundry, Sally Caroline, Birkenstock, Heritage Brands, Hey Bud, Swissline, and Moxie among them.
✨ Adele Elliot - Digital Director at Chain Social, leading paid performance and overall digital strategy for some of Australia's fastest-growing beauty, fashion & lifestyle brands such as Alive Body, Ena Pelly, Mossman, Simone Perele, Nala and Huxbaby.
For one day only, they're opening up the Klaviyo playbook.
What you'll walk away with:
- A welcome flow blueprint built to convert new subscribers into first-time buyers within their first week on your list
- The segmentation logic Amelia uses to consistently lift email revenue on the brands she manages
- A campaign framework for writing, designing and sending emails that genuinely convert, not just get opened
- An SMS playbook covering when to send, what to send, and how to integrate SMS without burning your list or landing in spam filters
- A working read on your Klaviyo dashboard including which numbers actually matter, which to ignore and how to use them to sharpen your strategy each month
- A 2026 roadmap for your owned audience - tailored to your business, not a generic template
Who this is for
- You're a brand owner, founder or in-house marketer running an ecommerce business
- You're on Klaviyo (or about to be) and you know you're not using it to its potential
- You want flows that nurture, convert and retain on autopilot
- You're ready to add SMS (properly) to your channel mix
- You'd rather invest one day in a real strategy than another month guessing
This isn't the room for you if:
- You're a service-based business with no transactional ecommerce product
- You're after a beginner social media intro
What's included
✔ Full-day intensive masterclass led by Amelia Cincotta & Adele Elliot
✔ Live Klaviyo tutorials - campaigns, flows and segmentation
✔ Actionable frameworks and templates you can implement immediately
✔ Full slide deck and resources sent post-event
✔ Q&A time with your presenters
✔ Morning tea, lunch and afternoon tea
FAQ
💬 “I've been doing email marketing for years. Will this still be worth it?”
Yes. Amelia manages strategy for some of Australia's biggest ecommerce names, and the depth she brings - particularly around segmentation, deliverability and SMS - is rare even among experienced marketers. You'll leave with tighter flows and a refreshed 2026 playbook.
💬 “ Is this for ecommerce only, or service businesses too?”
Primarily ecommerce. The campaign, automation and SMS principles transfer broadly, but the examples, walkthroughs and templates are built around brands selling products online.
💬 “Will I get the slides and frameworks?”
Yes. Every attendee receives the full slide deck, frameworks, templates and resources post-event.
One last thing
Spaces are intentionally limited so Amelia can answer your questions directly in the room.
The brands that own their audience right now aren't doing it by accident -they're doing it on Klaviyo, with strategy that compounds quietly while everyone else fights the algorithm.
Book your seat, and walk out with the playbook.
Where is it happening?
Event Location & Nearby Stays:
AUD 434.50 to AUD 495.00
