Certificate in Festival and Cultural Events, 5-Day Course in London

Interested in a career planning Festivals and Cultural Events where no two days are the same? If you love to organise people and logistics, have good planning skills, excel at problem solving and love variety and creativity in your work, then a career in festivals and cultural event management may be ideal for you.

Practical event training will provide you with the skills and knowledge you need to plan and deliver an event from start to finish.

We offer an interactive, immersion experience within London's premier event environment in venues on the ExCeL London campus, where you will learn from Industry, within Industry.

Plus, site tours to other prominent festival and cultural event locations and venues provide comparable experiences as London's event scene becomes our extended campus, and we provide the opportunity to experience what life as an event manager involves.

Whether you are looking for the foundation skills and knowledge you need for a career change into festival and cultural event management, or you are in an event role and want to ensure you have solid foundations to succeed and progress within the industry, then the Certificate in Festivals and Cultural Event Management is the ideal programme.

COURSE DETAILS

Course Name: Certificate in Festival and Cultural Event Management

Course Duration: 5 days (Monday to Friday)

Course Hours: 10am - 4pm

Course Venue: Training in Venues at ExCeL London, Royal Victoria Dock, London E16 1XL

Closest Station: Custom House for ExCeL (DLR)

Certificate: Certificate in Festival and Cultural Event Management

Awarded By: The Event School London

During your 5-day Festival and Cultural Event Management Course in London you will study the following topics:

The Festival and Cultural Event Industry

• Defining festivals and cultural events
• The role of an event manager for festivals and cultural events
• Industry working conditions and work ethics
• Aptitude for event planning
• Developing and updating knowledge and skills
• Festival and cultural event associations and organisations
• Finding and progressing in festival and cultural event careers
• Festival and cultural event trends

Festival and Cultural Event Feasibility

• Feasibility factors for festivals and cultural events
• Establishing event goals and objectives
• Setting criteria for event success
• Identify required resources
• Applicable legalities and permissions

Cultural Policy and Planning

• Definitions of national and local cultural policies and frameworks
• Influence of policy on the practices applied by cultural events managers.

WHS and Risk Assessments

• Preparing a risk assessments
• Contingency planning
• Health and safety considerations
• Planning for the weather
• Identifying when emergency services are required and planning for emergency service requirements

Festival and Cultural Event Components

• Entertainment and attractions
• Headline acts
• Enhancing the visitor experience
• Understanding the basics of curating and exhibitor requirements
• When accommocation is required - hotel, hostel, camping sites

Venues and locations

• Conducting venue and location research
• Securing venues and locations
• Attending viewings - what to look for, what to ask
• Conducting viewings - what to showcase
• Outdoor locations and temporary structures
• Creating outdoor event "footprints"and allowing for "flow"
• Creating spaces for exhibits, performances or visitor experiences

Festival and Cultural Event Planning and Coordination

• Setting dates - what to consider
• Creating planning timelines
• Working with checklists
• Developing itineraries, run sheets, function sheets and event programmes
• Developing and managing budgets
• Event management systems
• Technology for event management
• Crowd and queue management
• Planning and managing traffic and parking
• Site security
• Managing VIP and celebrity requirements (perfomers or attendees)
• Event managers responsiblities during:

Event build-up

Event opening - your role "on-the-day"

Event break-down

Post event activities

Coordinating Services for Festival and Cultural Events

• Types of festival and cultural event suppliers
• Sourcing and selecting suppliers
• Basics of contracting
• Coordinating and monitoring supplier activities

Promoting Festivals and Cultural Events

• Online presence
• Social media
• Traditional marketing
• Ticketing and registration

Festival and Cultural Event evaluation

• Measuring festival and cultural event sucess
• Capturing customer and stakeholder feedback
• Making recommendations for future event improvements

Relationship Management

• Who are the major stakeholders in Festival and Cultural events
• Effective stakeholder communication
• Working with clients
• Approaches to resolving conflict

This festival and culural event management London course is ideal for those who:

• Require the foundation skills and knowledge needed to make a career change into the festival and cultural event industry
  
• Plan and deliver festivals and cultural events for their organisation or community and wish to ensure they are using a structured methodology and can meet industry standards
  
• Those holding entry level event positions and wishing to enhance their knowledge and skills in order to progress.
  
• Would like to gain a range of event planning skills to broaden their opportunties within the event industry.
  
• Have overseas experience or qualifications and wish to add an English qualification to their resume or portfolio.

Students studying the Festival and Cultural Event Management Course will benefit from the following:

• Face-to-face training provides the ideal opportunity for interaction with your Facilitator
  
• Expert tuition from industry professionals
  
• Small groups with strictly limited numbers provide a unique experience
  
• Become part of our Alumni and receive updates on volunteering, internship, work experience and employment opportunities from our extensive event industry network
  
• Site visits to London event venues & locations
  
• Our host venues are located on one of Europe's premier event venue campuses and the environment is highly conducive to your event planning studies.
  
• Enjoy learning from interactions with your fellow students who bring different perspectives and experiences to the classroom sessions.
  
• And last but not least! You'll be gaining experience in one of the world's most famous cities. London is renowned for innovation and staging amazing festivals and cultural events

Your Course fees include:

• 5-days Tuition in London

• Access to digital course materials, guides and templates

• Site tours

• Assessment via a Festival and Event planning research project - due one month after course completion

• Invitations to join our LinkedIn Alumni Private Group with volunteer and employment opportunities, industry events and networking, and guest speaker sessions (live online)

Our 5-day event management courses are held in venues on the ExCeL London campus.

We utilise the well-appointed conference and meeting facilities at CentrEd (ExCeL's training & meeting centre) or within the meeting and event spaces in the on-campus hotels, all within minutes of the main ExCeL Exhibition & Convention Centre.

For example, venues can include CentrEd at ExCeL, Novotel London ExCeL or Aloft ExCeL London. Specific venue details are provided with your course joining instructions.

The ExCeL London campus offers a unique event destination with on-site international hotels, restaurants, cafes and bars and dock-side water sports as well as the ExCeL London premier exhibition and convention centre. ​

ExCeL London has staged a diverse range of consumer and trade shows and expos including London Boat Show, Unleash Conference and Expo, The Event production Show, The Meetings Show, international CONFEX, World Travel Market, Hotelympia, Salon International, SportsPro Live, Grand Designs Live, The Business Show, Facilities Show, Restaurant Tech, Skills London, MCM ComicCon and more.

ExCeL has significant expertise in hosting major exhibitions and events and is also home to London's International Convention Centre (ICC)

ExCeL London Campus Address: Royal Victoria Dock, London E16 1XL.

Closest station: Custom House for ExCeL DLR

Click here to find out more about the ExCeL London campus

The ExCeL campus where our courses are held, offers a range of convenient accommodation options to suit your budget.

Within easy walking distance, you'll find hotels on, and next to the ExCeL site that include: Novotel, Crowne Plaza, IBIS, Doubletree by Hilton, Aloft Hotel, Good Hotel, Sunborn Yacht Hotel, Fox@Connaught, Premier Inn, Holiday Inn Express, Travelodge, The Moxy and more.

Click here to search ExCeL London campus hotels

Host or Publisher The Event School London