Catherine Alonzo: The Changemaker's Toolkit

Author, speaker, and entrepreneur Catherine Alonzo presents her new book, focusing on moving beyond "change theatre," seeing oneself as an innovator, setting boundaries for deep trust, and navigating complex, often hostile, environments. In conversation with Vanessa Ruiz.

ABOUT THE BOOK

Making change starts with believing you can.
Burnout. Decreased funding. Structural barriers. A lack of hope. Social changemakers and non-profit leaders who want to make meaningful, measurable impact in their communities are struggling to see a brighter future for themselves, their teams, and the people they serve. Yet real change happens by believing in a better world and consistently taking the next step toward making it a reality.
Catherine Alonzo's experience is a testament to this fact: As co-founder of Javelina, a branding, marketing, and advocacy agency that helps organizations tell a powerful story that moves their target audiences to action, Alonzo has been part of some of the most influential change movements of our time, such as increasing minimum wages, advancing marriage equality, widening transportation networks, preserving our climate and environment, and protecting abortion rights.
The Changemaker's Toolkit explores why hope is fading in our rapidly changing world-yet also reveals how today's conditions offer unprecedented opportunities for impact. To harness this potential, Alonzo provides a framework and four powerful tools-Vision, Action, Values, and Conviction- you can use throughout your changemaking career to move forward with purpose when optimism is under threat. Alonzo includes examples from the history of societal change and interviews with people working on the frontlines of social impact to inspire your own changemaking efforts. You will learn to define your vision, create systems for action, identify your core values, and reach deep and believe-because every meaningful change throughout human history began with an idea that once seemed impossible.
Change has always required trial and error, persistence, and resilience. The Changemaker's Toolkit will give you not only an actionable resource, but also new hope and the ability to drive significant change in your community.

ABOUT THE AUTHOR

Catherine Alonzo is a social change leader, keynote speaker, and entrepreneur on a mission to create a kinder and more equitable world. Alonzo is the co-founder and CEO of Javelina, a branding, marketing, and advocacy agency that helps organizations and campaigns craft powerful stories to drive systemic change. She also consults directly for nonprofit organizations, government agencies, and foundations to advance their social impact by applying the framework in The Changemaker's Toolkit. Throughout her career, she has contributed to some of the most transformative movements of our time, including advancing marriage equality, increasing minimum wages, expanding transportation networks, safeguarding the environment, and protecting abortion rights. Through her podcast, How to Change the World, she offers insights, tools, and inspiration for social changemakers committed to creating meaningful impact. Alonzo lives in Phoenix, Arizona, with her husband, Ruben.
This event is at our Phoenix location at 300 West Camelback Road, steps from the uptown Light Rail stop and directly across from the Park and Ride at Third Ave and Camelback.

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