Capital Campaigns: Top Trends and Best Practices

Is there a capital campaign in your future? If so, you want to be prepared. Campaigns have specific strategy, best practices, and patterns, and we have the data to back it up. Don’t miss this innovative session where Amy Eisenstein, ACFRE will share the latest research, trends, and best practices for planning an effective and efficient capital campaign.

Learning outcomes:

• Findings from the second annual State of Capital Campaigns Benchmark Report, including benchmarks with which to compare your organization

• The important role a feasibility study plays in successful campaigns, and how to pick the feasibility study model that's best for your organization

• Learn new ways to leverage technology to lead a successful campaign

About Amy:

Amy Eisenstein, ACFRE, is CEO and Co-Founder of Capital Campaign Pro, a support system for nonprofit leaders running campaigns. Her published books include Major Gift Fundraising for Small Shops and 50 A$ks in 50 Weeks. Amy became an AFP Distinguished Fellow in 2021 and an AFP Master Trainer in 2009. She served as the president of AFP-NJ in 2014 and 2015. Amy became a Certified Fundraising Executive (CFRE) in 2004 and received the ACFRE, in 2013. She currently serves on the board of her local community foundation.

REGISTRATION FEES

$35 AFP members

$40 Non-members

*Day-of registration, add $10

DETAILS

Tuesday March 18, 2025 11:30a-1:30p

Location: Zoom

SCHEDULE

11:30 am - Noon: Check -in, online networking

Noon - 1:30 pm: Program

Host or Publisher AFP Silicon Valley