Cap City Incentive Marketing Course

Mortgage Industry

• Lead generator
• Referral gift
• Convert prospects to clients
• Urge prospects to send back a questionnaire or to call for more info.
• Gift for re-financing a mortgage
• Generate referrals from your network of business colleagues,
• such as realtors, builders, and financial planners.
• Keep tabs on your clientele, friends and professional contacts
• with a valuable offer, secured through very little overhead.
• Project an image with marketing material that increases
• professional credibility while setting you above the competition.

Realtors

• Lead generator
• Referral gift
• Convert prospects to clients
• Urge prospects to send back a questionnaire or to call for more info.
• Give them as a gift to welcome a client into their new home.

Insurance Companies

• Lead generator
• Referral gift
• Gift for a new policy
• Reward for keeping an appointment with sales a rep
• Urge prospects to send back a questionnaire or to call for more info.

Telemarketers

• Lead generator
• Referral gift
• Incentive to fill out questionnaire
• Gift with purchase
• Contest prizes
• Special promotion giveaways
• A "Thank You “following a presentation

Sales closing tool

• Benefit for scheduling an appointment

Network Marketing Companies (MLM)

• Bonus for signing up as a distributor
• Reward to people who book a home party
• Gift to those who bring a guest referral to a home party or meeting.
• Gratuity to those who buy products or sign up for "auto-ship."
• Special promotion giveaways
• Prize for drawings at home parties or meetings

Bulk Mailers and Mass Mailers

• Urge prospects to send back a questionnaire or to call for more info.
• Add some excitement to purchasing your products and services.

Car Dealerships

• Create more showroom traffic
• Sell upgrades and warranty packages
• Close sales
• Generate repeat business
• Referral gift
• Bonus for taking a test drive

Banks

• Attract new depositors
• Boost loan activity
• Up-sell accounts and policies
• Close the deal for banks, mortgage companies, and insurance firms.
• Employee gift
• Customer loyalty reward

Trade Show Companies and/or Companies That Go To Trade Shows

• Booth drawing
• Encouragement to fill out questionnaire or to call for more info
• Sales closing tool
• Boost purchases with certificates as your special gift

Media Companies

• Increase advertising revenue
• Sell new subscriptions
• Attract listeners
• Pump up sales for newspapers, radio stations, cable companies, magazines, and internet service providers.

Online Magazine Owners

• Gift with ad purchase
• Incentive to sign up for eZine
• Incentive to sign up for newsletter

Amazon and eBay Sellers

• Feature them as an added attraction with each auction.
• Customers who buy more than 1 item receive a free getaway.
• Customers who "Buy it now," can live it up on a free vacation.
• An enticing "thanks" to clients who purchase your business products and services.

Travel Agencies

• Referral gift
• Enticement for booking a flight
• Gift for booking a cruise
• Special promotion giveaway

Retailers and Manufacturers

• Super-size floor traffic
• Spur in-store spending
• Anniversary sales event
• Customer loyalty award
• Extended warranty sales
• Employee gift

Construction Companies

• Lead generator
• Referral gift
• Urge prospects to send back questionnaire or to call for more info.
• Entice customers to accept an appointment for a bid.

Doctors, Dentists, Chiropractors

• Referral gift
• Client loyalty award

Clubs and Associations

• Refer a friend
• Increase memberships
• Renewal bonus
• Member benefit

Service Providers

• Gift when upgrading service
• Gift for completing survey
• Gift for new clients

Door-to-Door Companies

• Gift with purchase
• Sales closing tool
• Referral gift

Not-For-Profit Organizations

• Give as a gift for donations.

* All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Host or Publisher Capital City Broadcasting LLC