Can You Survive a Business Crisis?

Has your business created or considered a crisis management plan? The unforeseen is a challenge for all businesses, from the startup stage to the well-established, and should be considered in all business planning.

Join us for an insightful workshop designed to equip you with essential skills and knowledge for effective crisis management. This comprehensive session will cover:

• Mastering Stakeholder Communications in a Crisis: Learn the art of clear, strategic communication with stakeholders during tumultuous times. Discover techniques to maintain trust and transparency, ensuring your message is both heard and understood.
• Navigating Media Responses During a Crisis: Gain practical experience in handling media inquiries and managing press relations under pressure. We'll provide you with the tools to deliver confident, concise, and controlled responses that uphold your organization's reputation.
• Post-Crisis Analysis and Recovery: Understand the critical steps to take once the immediate crisis has passed. This segment will focus on analyzing your response, identifying areas for improvement, and implementing strategies to prevent future crises.

PRESENTER

David McLachlan, Wilkinson Butler’s representative.

David McLachlan is Wilkinson Butler’s representative based in Brisbane, with impressive credentials in media, politics, corporate relations, and crisis management. He is a past winner of the Public Relations Institute of Australia Golden Target Award for crisis management.

David’s in-house corporate affairs roles have been with Qantas Airways, the Commonwealth Bank, Brown Brothers Wines, and Thiess Engineering, all of which presented unique external and internal stakeholder communication challenges that have contributed to David’s depth of experience and knowledge.

As a consultant, he led the reputation management team responsible for advising and media training the executives of a major pharmaceutical company subjected to extortion and subsequent customer poisoning. Other crises David has managed include production line contamination of a popular consumer product and a fatal aircraft crash in North Queensland.

He has been an adviser to a federal cabinet minister, with responsibility for communications relating to the Government’s asset sales program, and was a media adviser to a federal leader of the opposition.

For over 15 years, he represented over 30,000 constituents in Brisbane’s northern suburbs in Brisbane City Council, with civic cabinet accountability (and spokesman responsibility) for Council deliverables in areas such as waste management, parks and sustainability, road building and maintenance, and other infrastructure.

He trained with the ABC and reported on current affairs radio programs ‘AM,’ ‘PM,’ and ‘The World Today’ in Sydney and Canberra; with Channel Seven News in Sydney; and later worked as the Executive Producer of the John Laws Program.

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