Can We Talk: Digital Benchmarks to Guide Arts and Cultural Institutions

Audience behavior has changed significantly over the past few years, rendering pre-pandemic benchmarks all but obsolete. Arts and cultural organizations need updated markers to steer their digital adaptations and adjust to the demands of today's market.

Using data pulled from actual campaign results, Capacity Interactive will share brand-new digital marketing benchmarks and emerging trends for this industry, as well as address common challenges related to setting best practices for digital strategy.

Get ready to answer questions like: What can I learn from the work of other organizations that share my region, budget size, and genre?

How successfully is my content driving ticket sales and engaging audiences?

What’s the most effective way to diversify across additional digital channels?

The data will help inform your campaign optimizations and inspire strategic planning for FY25.

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With 10+ years of strategic marketing experience, Priya Iyer Doshi serves as President of Capacity Interactive. Driven by her deep passion for the arts and marketing, she has grown CI through people-first leadership, high-impact strategy, and iterative optimization. She is a known industry speaker, having presented at a number of conferences over her CI tenure, which began in digital advertising consulting in 2016. Previously, Priya worked in marketing/sales on Broadway and client services leadership in the agency world. Outside of work, Priya loves dancing, spending time with friends/family, traveling with her partner Neil, cuddling with her dog Bibo, and practicing mindfulness.

About The Company: Capacity Interactive is the premier digital marketing consulting firm for arts and culture organizations. The CI team works with organizations across genres and budget sizes to create holistic digital marketing strategies that build passion and drive revenue.

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