Campaign360
Schedule
Wed, 20 May, 2026 at 08:00 am to Thu, 21 May, 2026 at 04:00 am
UTC+08:00Location
Marina Bay Sands Singapore | Singapore, SG
About this Event
Marketing today is racing to be unique and win the hearts of consumers. With endless alternatives and look-alike solutions emerging every day, the real challenge is how brands can stay creative, original, and truly stand out. As AI accelerates production and efficiency, the brands that break through will be the ones that blend human imagination with intelligent technology to create work that feels meaningful, able to connect and resonate deeply with consumers.
Campaign360 2026 will bring together Asia’s leading brand marketers to explore how to reignite creativity, use AI without losing the human touch, measure data in more meaningful ways, and build brands with long-term impact in an increasingly crowded and fast-moving marketplace.
Complimentary passes are exclusively for in-house brand marketers. Spaces are limited and will be subject to approval.
Learn more at: https://www.campaign360.asia/
Register at: https://bit.ly/4omxsid
Who should attend?
Brand marketers* with relevant marketing job titles, your registration will be verified by the Haymarket team. A follow-up email will be sent to confirm your registration and eligibility. Please ensure that you enter your job title and company name accurately. Personal email domains (e.g. gmail, yahoo, hotmail) will not be accepted.
Please note that successful registration on Eventbrite does not guarantee final confirmation of your eligibility to enter the event. You must register at Register at: https://bit.ly/4omxsid and all confirmations will be sent by Haymarket via email.
*Brand marketers that do not offer any advertising or marketing solutions, services or placements.
If you have any questions, please feel free to contact us at [email protected]
20 May
🕑: 08:00 AM - 08:50 AM
Registration & Morning Coffee
🕑: 08:50 AM - 09:00 AM
Welcome & Opening Remarks by Chairperson
🕑: 09:00 AM - 09:30 AM
Bring Back Your Creativity: Reclaiming the Human Edge in an Intelligent World
Host: Sorin Patilinet
Info: In an age where efficiency often overshadows imagination, marketers are rediscovering what truly differentiates great brands - creativity, humanity, and originality. This keynote focuses on the timeless craft of effective creative thinking: how we nurture it, protect it, and champion it in an increasingly data-driven world. How the rise of AI has changed not just what we create, but how we think? How marketers can reclaim their creative edge in a world of algorithms? How to balance the art and science of marketing?
🕑: 09:30 AM - 09:50 AM
Headline Partner Plenary
Host: Amrita Randhawa
🕑: 09:50 AM - 10:30 AM
Stop Doing It All: How to Scale Smarter Without Losing Creativity
Info: AI makes it easier than ever to bring more work in-house but doing it all comes with a hidden cost. Many brands sacrifice perspective, partnerships, and the creative spark that made them great.
This session explores how to strike the right balance: when to leverage AI and internal teams, when to collaborate externally, and how to scale marketing smarter without losing the human edge. You will walk away with actionable strategies to reclaim creative bandwidth, expand reach, and preserve what makes their brand distinctive.
🕑: 10:30 AM - 10:40 AM
Innovation Spotlight 1
🕑: 10:40 AM - 11:10 AM
Morning Refreshments & Networking Break
🕑: 11:10 AM - 12:35 PM
Perspectives on Creativity, Collaboration, and Marketing Impact
Info: Join interactive roundtable discussions where you choose two themes that matter most to you. Explore topics from creativity and innovation to collaboration and marketing impact, exchange insights with peers, and leave with actionable ideas to shape your work and its impact.
🕑: 12:35 PM - 01:45 PM
Networking Luncheon
🕑: 01:45 PM - 02:10 PM
Introducing The Campaign Powerlist 2026
Info: A curated selection of Asia’s most influential marketers, fresh from the Power List, come together to share what drives them. Discover what inspired their achievements, what’s on their agenda next, and the biggest challenges they’re tackling in the year ahead. Gain insights, uncover emerging trends, and hear firsthand how top marketers are shaping the future of the industry.
🕑: 02:10 PM - 02:20 PM
The Power of 10: Big Ideas, Fast
Info: Have a breakthrough campaign or idea you’re proud of? In just 10 minutes, show your peers what worked, why it mattered, and what they can take back to their own marketing playbook. Short, sharp, and packed with insights that resonate with every marketer in the room.
Submit your idea to [email protected]
🕑: 02:20 PM - 03:00 PM
Metrics That Matter in a Fragmented World
Host: Terry Williams
Info: Clicks, views, and endless reports may look impressive, but in a fragmented world, are they really measuring what matters? Learn how to cut through the noise, find the metrics that actually drive outcomes, and use data to make smarter, more profitable marketing decisions.
🕑: 03:00 PM - 03:10 PM
Innovation Spotlight 2
🕑: 03:10 PM - 03:40 PM
Afternoon Refreshments & Networking
🕑: 03:40 PM - 04:10 PM
Don’t Forget the Core: Brand Purpose Drives Long-Term Growth
Host: Laura Forcetti
Info: Metrics matter, but the heart of marketing is your brand’s purpose. Top CMOs share how keeping campaigns aligned with organizational mission and looking beyond short-term outputs strengthens engagement, builds loyalty, and drives sustainable ROI. Long-term impact comes from staying true to your brand’s core rather than just chasing immediate wins.
🕑: 04:20 PM - 04:40 PM
Leads Aren’t the Goal - Revenue Is
Info: Generating leads is easy. Driving revenue is what really counts. This session highlights five of the most effective marketing examples that deliver measurable business impact. From enabling sales and accelerating customer growth to innovative B2B initiatives that go beyond traditional campaigns, learn how marketing can truly move the needle.
🕑: 04:40 PM - 04:50 PM
Closing Session: Micro Talks, Mega Impact
Info: Day 1 isn’t over yet and we’re saving the best for last. Hear one marketer share a story, campaign, or idea that made a real difference. Short, personal, and impossible to ignore, this talk will spark innovation, action, and new thinking.
Don’t miss it! Leave inspired by bold, practical insights you can apply tomorrow.
Got a story to share? Email [email protected]
🕑: 04:50 PM - 05:00 PM
Day One Closing Remarks by Chairperson
🕑: 05:00 PM - 06:30 PM
Top 50 Brands Awards Ceremony
21 May
🕑: 08:00 AM - 09:00 AM
Registration & Morning Coffee
🕑: 09:00 AM - 09:30 AM
What Marketers Can Learn from a Leading Chinese Brand
Info: China is a global leader in innovation, AI, and social media trends, where creativity and technology intersect to shape the future of marketing. This keynote explores how Chinese brands are harnessing imagination and intelligence to engage audiences, drive results, and stay ahead of the curve. Gain actionable insights and inspiration to reimagine creativity, technology, and human connection in your own marketing strategies.
🕑: 09:30 AM - 10:10 AM
Creators at Work: Balancing Creativity and Brand Partnerships
Info: What is it really like to work with brands in today’s fast-evolving creator economy? This panel brings together creators to share their experiences - how they choose collaborations, maintain creative integrity, and balance brand expectations. Hear firsthand how creators manage relationships, set boundaries, and turn partnerships into authentic, impactful work.
🕑: 10:10 AM - 10:20 AM
Innovation Spotlight 1
🕑: 10:20 AM - 10:50 AM
Morning Refreshments & Networking Break
🕑: 10:50 AM - 11:15 AM
AI Can Write. Can it Connect?
Host: Kaveri Khullar
Info: AI is transforming content creation - fast, scalable, and omnipresent. But can it capture your brand’s voice and genuinely connect with people? This session explores how to harness AI without losing the human touch, keeping your marketing authentic, relatable, and impactful.
🕑: 11:15 AM - 11:55 AM
AI Governance: When Marketing Crosses the Line
Host: Sherene Cham
Info: Personalization drives engagement, but where does it cross the line into intrusion? Join brand leaders as they share how to use AI responsibly, protect consumer data, uphold privacy, and maintain trust while delivering impactful marketing.
🕑: 11:55 AM - 12:20 PM
Catalyst for Impact: Measuring AI ROI
Info: AI is reshaping how marketing and sales teams collaborate but what’s the real return on investment? This session explores how AI uncovers customer insights, drives business growth, and delivers measurable impact, giving brands a clear picture of their AI ROI.
🕑: 12:20 PM - 12:30 PM
Innovation Spotlight 2
🕑: 12:30 PM - 01:40 PM
Networking Luncheon
🕑: 01:40 PM - 02:20 PM
New Creative Work Today is Better Because of AI. Yes or No?
Info: Join this lively debate as top marketers and creatives go head to head on whether AI is enhancing originality and quality or if human creativity still holds the edge. Expect fresh perspectives and insights you can take back to your own creative process.
🕑: 02:20 PM - 03:00 PM
The Next Wave: Millennial Leaders Redefining Marketing
Info: A new generation of marketing leaders is stepping up, bold, data-driven, and purpose-led. This panel brings together millennial leaders and rising stars to discuss how they’re reshaping brands, redefining leadership, and building marketing strategies that resonate with today’s audiences.
🕑: 03:00 PM - 03:10 PM
Closing Spark: One Idea, Ten Minutes, Maximum Impact
Info: As the day wraps up, get ready for one final burst of inspiration. In just ten minutes, our speaker will deliver a bold, unforgettable idea that sparks imagination, challenges assumptions, and leaves everyone energized. Don’t miss this last chance to experience creativity at its most impactful.
Got a story to share? Email [email protected]
🕑: 03:10 PM - 03:20 PM
Day Two Closing Remarks by Chairperson
🕑: 03:20 PM
Afternoon Refreshments & Networking
Where is it happening?
Marina Bay Sands Singapore, 10 Bayfront Avenue, Singapore, SingaporeEvent Location & Nearby Stays:
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