C. Melchers/Steinway & Sons Singapore Open House

C. Melchers GmbH & Co. KG Singapore Branch - since 1806. Established in Singapore in 1954, Melchers coordinates expanding business across Southeast Asia and Greater China. With deep regional expertise, its operations span technical materials, machinery, laboratory instruments, aviation technology, luxury goods, watches, and pianos. Supported by logistics, credit control, and accounting teams, Melchers delivers end-to-end marketing, distribution, and turnkey project services—including entertainment and tourism facilities. The company is built on a legacy of integrity, innovation, and reliability, forging long-term partnerships across Asia. With strong infrastructure and local knowledge, Melchers is well-positioned to support manufacturers, suppliers, and entrepreneurs seeking growth in the region.

Since the founding of Steinway & Sons over 170 years ago, innovation and craftsmanship have served as the core tenets of the company. In today’s marketplace, brands like ours must continue to innovate in order to remain relevant to the world around us. During this event, we will explore how Steinway retains its identity amongst the world’s elite and against the backdrop of great prosperity, Steinway is no longer just meant for the concert stage but is positioned with many other international lifestyle brands to complement a well-appointed lifestyle.

Important:

• Registrations will be processed on a first-come-first-served basis.
• Participants are responsible for their own transport.
• The SGC reserves the right to amend the programme.
• The SGC reserves the right to decline your registration.

Host or Publisher Singaporean-German Chamber of Industry & Commerce