Buzzwords Over Breakfast

Modern marketing is full of acronyms, platforms, dashboards and terminology that can often feel disconnected from commercial reality.

This session is designed to translate the language of marketing into plain English for senior business leaders and decision makers.

We’ll explain what metrics like CPM, CTR, attribution and engagement actually mean, why marketing teams invest budget in places that may initially seem unusual, and how modern customer journeys really work in an AI-driven world.

The talk will demystify the strategies, channels and reporting that sit behind today’s campaigns, helping executives better understand not just where money is being spent, but why those decisions are made and how they ultimately influence reputation, consideration, demand and growth.

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