Business Roundtable: Overcoming the Barriers to Profitable Growth

This is a focused, interactive roundtable bringing together a small group of business owners to work through one of the most common frustrations in growing a business: revenue is increasing, but it doesn't feel like you're getting ahead.

Facilitated by a Fractional Chief Financial Officer and Fractional Chief Revenue Officer, the discussion combines financial and commercial expertise to help you identify where profit is being created, where it's being lost, and what to do about it. This is a working session with business owners who are facing similar challenges, designed to surface real answers specific to your business.

This roundtable is designed for owners and founders who:

• Generate seven-figures in annual revenue
• Feel busy, but not as profitable as they should be
• Have hit a growth plateau
• Are growing quickly and want to scale sustainably
• Want more confidence in the commercial and financial decisions shaping their business

• A clearer picture of where profit is leaking in your business
• The commercial and financial reasons behind those leaks
• A practical framework for evaluating future business decisions
• Three actions you can implement in the next 90 days
• Your own Profitable Growth Opportunity, a diagnostic to take away and act on

1. Welcome — Why businesses grow without growing profit and real examples
2. The Revenue Perspective — where profitable revenue is being left on the table, facilitated by Phil Purcell (Fractional CRO)
3. The Financial Perspective — what your numbers are really telling you, facilitated by Sarah Petty (Fractional CFO)
4. Bringing It Together — connecting revenue, profit and cash flow
5. Working Session — identifying your next profit opportunity

Sarah Petty — Founder, Olive Business Partners. A Fractional CFO with two decades of senior finance experience across major FMCG companies, helping business owners cut through the numbers to make confident, profitable growth decisions.

Phil Purcell — Founder, Rainmaker Profit & Revenue. After 30+ years helping hundreds of businesses grow, from ambitious SMEs to organisations exceeding $500M in revenue, Phil helps CEOs and business owners uncover the commercial opportunities already hidden within their business.