Business of Home x DMC Business Accelerator Series: Landing the Right Work

DETAILED LOCATION:

Dallas Market Center (2100 North Stemmons Freeway, Dallas, TX 75207)

Interior Home + Design Center (IHDC Building), 1st Floor

Room IHDC -1D202

PARKING:

Interior Designers and Independent Decorators receive complimentary valet service in front of the World Trace Center Building. Free public parking is permitted in all areas not marked by signage.

DETAILED OVERVIEW:

This series is a new designer experience focused on developing the tools, strategies and confidence essential to building stronger, more intentional businesses. The first session in this four-part series investigates the stage where every successful project begins: winning the job. Through a combination of designer panels moderated by BOH Editor in Chief, Kaitlin Petersen, and workshops from top business coaches, these half-day programs unpack what it really means to land the right clients, not just more of them. From optimizing digital tools and polishing your online presence to mastering the initial consultation (and deciding whether you should charge for it), the sessions explore the systems and strategies that draw aligned clients to your doorstep. Bring your notebook—or your laptop—and come ready to learn: You’ll leave with a sharper understanding of how to position your firm, convey your value, and set the stage for successful client relationships.

Info: Enjoy a come-and-go breakfast prior to the start of the program, with the opportunity to meet Business of Home Editor in Chief, Kaitlin Petersen, and the program speakers. Light breakfast items and beverages will be available, offering time to arrive early, connect with others, and get settled before the program begins.

Info: Long before a client reaches out, they’re forming opinions about your business. This session clarifies how to create content that connects with your target audience, builds loyalty, and boosts leads. Speaker: Renee Bush, Founder & Principal Strategist, Tandem

Info: What sets your firm apart? This panel identifies the foundational work necessary to establish a strong, differentiated design business, and demonstrates how a clear vision statement guides decision-making, shapes positioning, and creates consistency across every client touch point. Speakers: Bryan and Mike Yates from Yates Desyn, Javier Burkle from Burkle Creative and Kaitlin Peterson from Business of Home.

Info: Your earliest interactions with a prospective client set the tone for everything that follows. In this panel, designers share how they structure intake and initial conversations to gather better information, determine value, manage expectations, and confidently decide whether a project is the right fit. Speaker: Arianne Bellizaire from Arianne Bellizaire Interiors.

Info:
Not every inquiry deserves a yes. This session breaks down what “the right client” actually means for your business—and how to attract them with intention. Speaker details coming soon.

Info: Guests are invited to a come-and-go lunch following the program, with the opportunity to meet the Business of Home Editor in Chief, Kaitlin Petersen, as well as the program speakers. Lunch will be available in the showroom, and guests are welcome to enjoy their meal there or take it to other areas of campus—such as the Textile Salon or the Gallery—to explore at their leisure.

Info: Discover Business of Home's favorite resources and go-to spots at Dallas Market Center on this guided tour led by Editor in Chief, Kaitlin Petersen.

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Host or Publisher Dallas Market Center