Business of Fashion Executive Masterclass Series

Master the business of apparel! Join Allure by Reia x Mood Fabrics PCM for 5 executive masterclasses, networking, light bites & drinks.
About this Event

Transform your creative vision into a profitable apparel brand with the Business of Fashion Executive Masterclass Series, presented by Allure by Reia in partnership with Mood Fabrics Showroom Atlanta.

Led by Reia Karanja—Founder & Creative Director of Allure by Reia LLC, whose work has been featured in Paris Fashion Week, ELLE Magazine, and SHEIN X—this comprehensive 5-part series offers an executive-level framework to help aspiring designers, boutique owners, and creative entrepreneurs successfully launch, market, and scale a fashion line.

What to Expect

Each session is designed to blend practical business strategy with high-value networking and community building.

• Networking & Shopping Hour: Arrive early before each class to enjoy light bites, wine, or Hiyo mocktails (Wednesdays) and mimosas (Sundays). Mingle with fellow fashion founders, shoot social content, and shop Mood's showroom fabrics.
• 1-Hour Executive Masterclass: Deep dive into step-by-step strategies for product development, sourcing, pricing, marketing, and business scaling.
• Executive Resources: Walk away with actionable industry insights, chapter workbooks, and practical tools to build a sustainable fashion brand.

Class Schedule

• Wednesday, September 16 (6:00 PM – 7:00 PM): Tech Packs & Product Development (Networking at 5:30 PM)
• Sunday, September 20 (1:00 PM – 2:00 PM): Manufacturing & Sourcing (Networking at 12:30 PM)
• Wednesday, September 23 (6:00 PM – 7:00 PM): Pricing for Profit (Networking at 5:30 PM)
• Sunday, September 27 (1:00 PM – 2:00 PM): Branding, Marketing & Launch Strategy (Networking at 12:30 PM)
• Sunday, October 4 (12:00 PM – 1:00 PM): Scaling Your Fashion Business (Networking at 11:30 AM)

What to Bring

• A notebook, tablet, or laptop for taking notes.
• Business cards or your digital contact card for networking.
• Questions about your specific brand or project!

Class Registration & Cancellation Policy

Refunds for the ticket price are available for cancellations made up to 24 hours before the event start time. Please note that Eventbrite’s service fees are non-refundable, so you will receive a partial refund equal to the ticket amount minus those fees.