Business Model Canvas Workshop

The BMC workshop introduced the nine essential building blocks of a business model, encouraging participants to think strategically about how a business creates, delivers, and captures value. Through hands-on activities and collaborative discussions, teams mapped out their business ideas or existing models using the BMC framework.

Info: Topic: What is the BMC? Framework, Elements, and Real-World Use
Objective: Understand the 9 building blocks of the Business Model Canvas and apply them to real companies and participants' ideas.
Key Activities:

Introduction to the BMC framework

What is it - and what it is not. It's not a check list)

Deep dive into each component (e.g., Key Partners, Value Proposition)

Case studies: BMC breakdown of Silicon Valley startups (e.g., Airbnb, Uber)

Any korean companies that come to mind as comparison

Drafting each team’s initial business model canvas

Send me a list of the startups - this would allow me to tailor the session to their needs.
Any specific companies or business models the participants are interested in discussing?

Format: Lecture + Group Work

5 min intro, 45 min lecture, 40 min workshop, Debrief: have a few teams present their BMC / Q&A

Outcome: First draft of each team’s BMC

Info: Topic: How to define customer segments and craft a strong value proposition
Objective: Identify real customer problems and create solutions that matter
Key Activities:

Customer Segmentation: Jobs, Gains, and Pains

Value Proposition Canvas (VPC) introduction and application

B2B/B2C examples Silicon Valley firms

I walk them through and example, then share a product for the participants to discuss what that product is and its value proposition

Using local insights gathered during visits
Format: Interactive Workshop + Canvas Work

Question: have they done any customer discovery interviews or validated problems already. This leads to two options:
1) They work on their projects
2) I provide them with products and they have to reverse engineer the VPC.

5 min intro, 45 - 60 min lecture, 35 min workshop, Debrief: have teams present their VPC / Q&A

Outcome: Refined Customer Segments and Value Proposition

Info: Topic: Understanding business model archetypes, and revenue models, and creating a virtuous circle.
Objective: Understanding the logic behind value creation and value capture, and monetizing customers

note: this combines the user and revenue tiles in the BMC
Key Activities:

Value creation and value capture - creating value and capturing value (turning it into revenue)

Business model archetypes - and why this will set the direction of the company

Revenue stream models (subscription, licensing, freemium, ads)

Logic of the business (why customers return)

Real-world case analysis / examples (discussion)

Discuss projects
teams briefly present their current thoughts on revenue streams/archetypes. Group feedback.

Format: Team-based Strategy Mapping + Presentations
Outcome: Clear understanding how to position yourself and how to capture value.

Info: Topic: Consolidating the full business model and preparing to pitch
Objective: Present a complete, validated, and actionable business model
Key Activities:

Recap of Sessions 1-3

What is the BMC, VPC and the logic of the business (archetypes, strategy, revenue, )

Final integration of all 9 BMC elements

Pitch coaching and presentation preparation
What is the expectation here? e.g., storytelling, key messages, conciseness, visual aids, Q&A prep

Team presentations with expert feedback (led by Harald Nuhn (I might bring a friend to help put))

Evaluation of real-world potential and International Market Potential fit (<<< we need to discuss this part)
Format: Team Pitches + Mentoring + Group Feedback
Outcome: Finalized BMC + Investor-style Pitch Deck

Host or Publisher Santa Clara Korean American Chamber of Commerce