Business Financials What Are They & Why Do They Matter?

Every business owner needs a strong financial foundation — it’s the heartbeat of your operations, your growth strategy, and your ability to secure funding. But financial documents can feel overwhelming without the right guidance.

Join us for this hands-on workshop where Heather Landon will break down the essentials in a way that’s simple, clear, and immediately usable.

• What core financial documents are and why they matter
• How to track and organize sales, expenses, and cash flow
• How accounting software can simplify your day-to-day
• What lenders, investors, and certification programs look for in financials

This workshop is ideal for:

• New entrepreneurs who need help setting up financial systems
• Established business owners wanting more clarity on their numbers
• Entrepreneurs who struggle with bookkeeping or staying organized
• Business owners preparing for lending, grants, or certification
• Anyone wanting to understand and manage their financial documents with confidence

Know what’s Happening Next — before everyone else does.

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Host or Publisher Minority Business Assistance Center at the Columbus Urban League