Business Essentials: Google Analytics & SEO for Small Businesses

This presentation explains how Google Analytics and SEO work together to improve website performance, attract qualified traffic, and turn visits into measurable business results. It covers how Google Analytics helps track user behavior, traffic sources, and conversions, while SEO improves a website’s visibility in unpaid search results through stronger content, technical structure, and relevance.
The presentation also shows how these two tools support smarter marketing decisions by connecting search visibility with real user actions on your site. Google Analytics helps businesses understand the customer journey and marketing ROI, while SEO focuses on increasing discoverability and organic traffic from search engines.