BUSINESS DISCOVERY LAB: From Idea to Real Opportunit

Turn business ideas into real opportunities through an engaging, hands-on discovery lab designed for aspiring entrepreneurs.
About this Event

Welcome to the BUSINESS DISCOVERY LAB!

Have a business idea but aren't sure whether it has real potential?
Business Discovery Lab is a practical two-session workshop designed for aspiring entrepreneurs, side-hustlers, early-stage founders, and professionals exploring a new business opportunity.

Instead of spending weeks building a business plan around assumptions, you'll learn how to step back and investigate the fundamentals:

Is there a real problem?

Who actually experiences it?

Would they care enough to pay for a solution?

And is this opportunity worth pursuing?

Across two interactive sessions, participants will work through a structured discovery process designed to turn an early idea into a clearer business opportunity.

You don't need a finished business plan, company, website, or investor presentation.

Come with an idea, problem, skill, industry insight, or simply curiosity about entrepreneurship.

What You'll Work On
During the workshop, you'll explore:

The problem behind your business idea

Who your potential customer really is

Customer needs and frustrations

Assumptions that need to be tested

How to conduct useful customer discovery

Early competitor and alternative analysis

Your potential value proposition

What could make the opportunity commercially viable

Your most important next steps

Participants will work individually and in small groups throughout the sessions.

You do not need an existing company to attend.

What You'll Leave With

By the end of the two sessions, you'll have:

A clearer definition of your customer

A defined customer problem

Key assumptions identified

Customer discovery questions

A simple value proposition

An early business-model snapshot

Evidence gathered from real conversations

A practical 30-day action plan

Most importantly, you'll have greater clarity about whether your idea deserves more time, money, and energy.

SESSION 1 — DISCOVER THE
Idea vs. Opportunity

Info: Understand the difference between having an interesting idea and identifying a problem worth solving.

Define the Problem

Info: Identify the customer, situation, pain point, and assumptions behind your idea.

Customer Discovery

Info: Learn how to talk to potential customers without accidentally selling or leading them toward the answers you want.

Discovery Exercise

Info: Create your first customer interview questions and identify who you need to speak with.

Your Between-Session Challenge

Info: Participants leave with a simple customer discovery assignment.

SESSION 2 — TEST & SHAPE
What Did You Actually Learn?

Info: Separate real evidence from assumptions.

Value Proposition Workshop

Info: Clarify:

Customer → Problem → Solution → Value

Business Model Snapshot

Info: Explore how your idea could realistically create and capture value.

Opportunity Check
30-Day Founder Action Plan

Info: Turn your findings into specific next steps.