Business BuildHER: Instagram Optimization and Content Strategy

Turn your Instagram into a tool that actually grows your business

Instagram can be an incredible platform for visibility, connection, and growth. But for many business owners, it ends up feeling like a never-ending to-do list instead of a strategic tool.

What should you post?
How often?
Why does your profile look good but not convert followers into clients?

This workshop is designed to change that.

Join Twine and for a hands-on session focused on turning your Instagram page into a clear, strategic extension of your business. Instead of guessing what to post or chasing trends, you’ll learn how to structure your profile and content in a way that actually supports your goals.

During this interactive workshop, we’ll walk through the key elements that help Instagram work for your business instead of taking up all your time.

Together we will cover:

• How to optimize your Instagram profile so visitors immediately understand who you are and what you offer
• The essential elements of a profile that converts followers into clients or customers
• How to build a simple, repeatable content strategy aligned with your business goals
• The types of posts that build authority, connection, and trust with your audience
• How to use Reels strategically without feeling overwhelmed

Like all Twine Business BuildHERs, this is not a lecture. It’s a working session. You’ll have time to actively update your profile, brainstorm content ideas, and begin drafting posts with guidance and feedback along the way.

By the end of the evening, you’ll leave with:

✨ An optimized Instagram profile
✨ A clear and actionable content strategy
✨ Multiple Reels drafted and ready to post
✨ More confidence using Instagram as a business tool

And, just as importantly, you’ll be surrounded by other women building their businesses, sharing ideas, and supporting one another along the way.

Twine events are designed to create real connections while helping women move forward in their work and their goals. When women gather with intention, ideas spark, confidence grows, and businesses move forward.

If you’ve been wanting Instagram to feel more purposeful and less overwhelming, this workshop is for you.

Light lunch in included with all registrations. This event is 50% off for . You must be to seamlessly register with your discount. All registrations are non-refundable. However, if your plans change, you are welcome to gift or resell your registration to another party.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Teresa, Chief Community Officer of Twine