Business Acumen Series: Marketing Fundamentals that Convert

Business Acumen Series - Marketing Fundamentals marketing fundamentals for small business owners with practical strategies and/or tools.

Facilitator - Amy Srodon, Director of Marketing & Communications, University of Chicago - Commercial Real Estate Operations

Since joining the University of Chicago’s Commercial Real Estate Operations (CREO) group in 2014, Amy has helped to build and promote Hyde Park as a dining, shopping, and cultural destination through social media, community event planning (such as the Harper Court Summer Music Series, Jazz in Harper Court, and Hyde Park Holly-Day), and targeted marketing assistance to many local small businesses. She is the voice behind the Hyde Park Instagram account @53rdst_hp, the 53rd Street blog, and the Welcome to Hyde Park website and app. Amy has served as a marketing coach for several cohorts of the Polsky Center for Entrepreneurship and Innovation’s Small Business Growth Program, and is on the board of the Hyde Park Chamber of Commerce. In addition to her UChicago workload, she provides marketing services for local landmark events such as the 4th on 53rd Parade, the George Franklin Memorial Concert Series, and the UChicago Folk Festival.

Amy is a senior marketing professional with diverse experience in brand, print, and digital communications in architecture, advertising, and higher education. Creative thinker + spreadsheet lover. Relationship builder. Social pollinator. Procurer of live reindeer or 25 local DJs as needed.

You can prepare for this session by watching this pre-recorded session of our Entrepreneurship Essentials (E2) Series: Marketing Strategy with Melissa Harris

Questions? Contact Barbara Agyapong at [email protected].

Host or Publisher Polsky Center for Entrepreneurship and Innovation