Building Tomorrow: Connecting with next-gen buyers using social media

Ally Carty, a 26-year-old "Gen-Z Guru," draws inspiration from her experience in the mortgage industry to shed light on the influential role of social media in connecting with potential Gen-Z homebuyers. As a part of the Guild Mortgage's marketing team running their national & local social media presence, she channels her passion for empowering young individuals to make informed decisions in their first home purchases. Ally has fostered over 65,000 followers across her individual social media presence and hopes to help our industry harness confidence when starting out on their social media journey. Ally’s overarching goal is to shape the future of homebuying, ensuring both loan officers, realtors and young homebuyers thrive in a dynamic market landscape.

Host or Publisher Guild Mortgage - Andy Cardina