Building Go Swag: A Conversation with Ben Greenock

Join Harper Macleod and Royal Bank Accelerator for a fireside conversation with Ben Greenock, co-founder of Go Swag, as he shares the entrepreneurial journey behind one of Scotland's fastest-growing technology businesses.

In conversation with Paula Skinner, Partner at Harper Macleod, Ben will reflect on his experience building Go Swag from a start-up into a global business serving more than 1,000 organisations worldwide.

The discussion will explore his experience with the Royal Bank Accelerator programme, the lessons learned while scaling internationally, securing investment and navigating the opportunities and challenges that come with rapid growth.

Expect practical insights, honest reflections and advice for founders and business leaders alike.

About Go Swag

Go Swag provides effortless, sustainable, premium swag programmes built and managed globally for the world's most ambitious brands.

Founded in 2019 by Ben Greenock and Conor McKenna, the Glasgow-headquartered business has grown from a small start-up with two part-time employees into an international company serving more than 1,000 organisations worldwide. Its client base includes global brands such as Meta, Apple, Netflix, Amazon, Spotify and Burberry.

Combining technology, logistics and a managed service model, Go Swag helps businesses deliver branded merchandise, employee onboarding packs and corporate gifting programmes at scale across multiple markets. The company has experienced rapid growth since launch, reporting five consecutive years of triple-digit compound annual growth and recently securing a $5 million investment round to support its next phase of expansion.

Ben's journey offers a candid insight into building and scaling a business from Scotland, winning enterprise customers around the world, raising investment and turning an industry ripe for disruption into a high-growth international success story. Through the conversation, Ben will share lessons learned from entrepreneurship, scaling internationally and leading a rapidly growing business.

About Ben

Ben Greenock is co-founder of Go Swag, one of Scotland's fastest-growing technology businesses. With a background in product design and digital innovation, Ben has spent his career turning ideas into businesses. Since launching Go Swag in 2019, he has helped scale the company from a start-up into a global operation serving more than 1,000 customers worldwide. His entrepreneurial journey offers valuable insights into building a business from scratch, growing internationally and creating a product that challenges an established market.