Building Business & Mental Resilience: Social Media, Content Creation,&More

Course 2: Social Media, Content Creation, and Everything in Between

In today’s digital age, a strong online presence is essential for entrepreneurial success. This course covers the essentials of social media marketing, content creation, and digital branding. Participants will learn how to effectively use social media platforms to promote their business, create engaging content that resonates with their audience, and develop a cohesive digital strategy that drives growth. The course offers practical, hands-on experience in building and managing an online brand.

Learning Objectives:

• Understand Social Media Platforms: Participants will learn the strengths and purposes of different social media platforms and how to choose the right ones for their business.
• Develop a Content Strategy: Participants will create a content calendar and strategy that aligns with their brand and engages their target audience.
• Master Content Creation: Participants will gain practical skills in creating various types of content, including visuals, videos, and written posts.
• Measure and Optimize: Participants will learn how to track the performance of their social media efforts and optimize their strategy for better results.

Remaining Courses (separate registration):

November 13: Course 3: Team Building & Delegation... Your Superpower

December 11: Course 4: An Entrepreneur’s Nightmare... Tax Season

January 8: Course 5: GRADUATION and Presentations!

About the presenter Kurt Faustin:

Kurt Faustin is a Father, Entrepreneur, Coach and Success Strategist. Kurt has spoken in front of over 50,000 people, working with organizations like Harvard University, Chase Bank and United Way; and is a former HuffPost and Forbes writer. Appointed by Boston Mayor Michelle Wu, Kurt is part of the city's first ever Black Men and Black Boy's Commission, and recently selected by Color Magazine’s 40 under 40 Power List, his focus is on bridging the gap between mental health and performance; with an emphasis on emotional intelligence, goal setting and stress management. As a certified ​Brain Based Coach from the NeuroLeadership Institute, Kurt discovered his own science-backed philosophy and principles to improve performance, while empowering one to make a permanent change within their mindset.

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Advance registration is preferred for all Ed Portal programs and events. Walk-in attendees may not be admitted.

Parking is limited around the Ed Portal so we recommend taking public transportation.

Public transportation options:

We are about a 15-20 minute walk from the Red Line Harvard Square station or Green Line -B Harvard Avenue station.

Several MBTA buses also stop near the intersection of North Harvard Street and Western Avenue: #66, #86, #70.

Parking information:

If you choose to drive to the Ed Portal please be prepared to utilize the two-hour on-street parking surrounding the Ed Portal or to park at Artesani Park and walk 10-12 minutes along Western Avenue to arrive at the Ed Portal. A limited number of parking spaces are available in the rear of the Ed Portal building on a first come, first serve basis. You may only use parking spaces in the rear of the Ed Portal building outlined in orange paint.

Stay home if you are sick, have any Covid-19 symptoms or have tested positive for COVID in the last 10 days.

If you require an accommodation for a disability, please call the Ed Portal ahead of time at 617-496-5022 and we will do our best to assist you.

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