Building Brands That Make You Feel Something

Schedule

Wed Jul 15 2026 at 07:30 am to 09:15 am

UTC-05:00
Location

American Family Insurance - DreamBank | Madison, WI

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Join us as we explore how thoughtful branding can evoke emotion, build community, and turn audiences into advocates.
About this Event



EVENT SUMMARY

In this session, Olivia will talk through what a brand is (and isn't) and how to build one that actually connects with your target audience.



KEY TAKEAWAYS
  • Understand what actually goes into branding (hint: we're not talking about your logo)
  • Tips for making your brand feel human
  • Actionable recommendations for where to begin today.



ABOUT OUR SPEAKER
Olivia Wisden, TwoLips Creative

Olivia Wisden is the Founder & CEO of TwoLips Creative. Olivia has been in the startup space for 8+ years, pivoting from internships to events to finally, launching a brand design agency. TwoLips Creative is a brand design agency for bold businesses and has worked with 70+ startups, small businesses, local governments, and more specializing in fast, affordable, beautiful designs.



TIME:
  • 7:30 – 8:00AM – check-in, coffee, and networking
  • 8:00 – 9:15AM – presentation followed by Q&A

If you aren’t able to join us in person, our sponsor, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page, YouTube channel and on LinkedIn beginning at 8:00am.



LOCATION: In-person and virtual options available!
  • In Person at Dream Bank- 821 E Washington Ave, Madison, WI 53703 **Parking information HERE
  • Virtual – LIVE on the Social Media Breakfast Facebook Page, YouTube Channel and on LinkedIn



SPONSORS:
  • DreamBank
  • Gather Wisconsin
  • Live Well Video
  • VEDUB Media | Bryant Vander Weerd
  • Melissa Carlson Creative
  • Suttle-Straus
  • Talent CPA



NONPROFIT SPOTLIGHT: Dane County Humane Society

Dane County Humane Society (DCHS) is one of the nation's leading animal welfare organizations, providing refuge, healing, and second chances to thousands of animals every year. While many people know DCHS for helping dogs and cats find loving homes, their impact extends far beyond adoptions. DCHS also cares for injured and orphaned wildlife, supports exotic and barnyard animals, offers dog training classes, operates a pet food pantry, and provides foster care for pets belonging to survivors of domestic abuse.

As a donor-supported nonprofit, DCHS relies on the generosity of the community to continue its mission of "Helping People Help Animals." Through a combination of dedicated staff and more than 1,000 active volunteers, they create a culture of compassion, empathy, and care that benefits both animals and the people who love them. Whether it's helping a family keep a beloved pet during difficult times or rehabilitating wildlife for release back into nature, DCHS works every day to make Dane County a more humane place for all.

One of DCHS's signature fundraising events is Bark & Wine, held each fall. This popular event brings together animal lovers, local businesses, and community supporters to raise critical funds for the organization's lifesaving programs and services. DCHS also hosts special adoption events throughout the year, helping even more animals find their forever homes.

Connect with them at:
Website: giveshelter.org
Facebook: @giveshelter
Wildlife Center Facebook: @dchswc
Thrift Store Facebook: @DCHSThriftStore
Instagram: @dchsgiveshelter
Thrift Store Instagram: @dchsthrift
LinkedIn: Dane County Humane Society

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Where is it happening?

American Family Insurance - DreamBank, 821 East Washington Avenue, Madison, United States

Event Location & Nearby Stays:

Tickets

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