Building AI-Enhanced Marketing & Business Development Teams
About this Event
Marketing and business development teams are being asked to do more than ever before. Whether in nonprofit organizations or small and mid-sized businesses, lean teams are expected to elevate their brand, strengthen customer and stakeholder relationships, generate revenue, support leadership, and produce compelling content while operating with limited staff and budgets.
Artificial intelligence (AI) is creating a new opportunity to rethink how these teams work. Beyond using AI to generate content, organizations can build AI-enhanced workflows and specialized agents that augment human expertise, automate repetitive tasks, accelerate execution, and free staff to focus on strategy, creativity, and relationship building.
This panel will explore practical approaches to building AI-enhanced marketing and business development teams through real-world case studies and demonstrations. Panelists will discuss where AI delivers meaningful value today, how organizations are implementing AI responsibly, and how small teams can create scalable systems that increase both capacity and effectiveness without sacrificing quality, brand integrity, or the human touch.
Attendees will learn:
- How to identify high-impact opportunities for AI within marketing and business development workflows.
- Practical examples of AI agents and automated workflows that improve productivity and execution.
- Strategies for augmenting human expertise to strengthen marketing effectiveness.
- Best practices for implementing AI responsibly while maintaining brand voice, quality, and stakeholder trust.
- A practical roadmap for getting started, regardless of team size or AI maturity.
Whether you're leading a nonprofit communications team, managing marketing for a growing business, or exploring ways to increase organizational capacity, you'll leave with actionable ideas and real-world examples you can begin applying immediately.
About the Speakers
Maggie Ma, Partner, daoflo
Maggie Ma is a high-impact marketing executive and product builder with over two decades of experience successfully deploying B2C, B2B, and deep-tech products at massive scale.
One of the contributors to Google Ads, Google Maps, Android, and Google Play, Maggie has a proven track record of connecting technology with billions of users. Over the last decade, she has specialized in piloting and integrating AI models into products, translating complex technologies into scalable workflows, and pioneering business growth.
Her leadership has driven the growth and success of multiple ventures, including an AI-powered news platform challenging Google News, a smart device unicorn, a leading biometric and cognitive load technology for major AR/VR/MR devices, and a top professional networking platform supported by a lean marketing team equipped with agentic AI tools.
As a partner, Maggie is in charge of daoflo’s AI strategy consulting and AI-powered products and services for marketing and business development. Her passion is building and democratizing human-centered technology.
Jorge Perez, President & CEO, YMCA Greater Cincinnati
Jorge Perez is a visionary leader, storyteller, and advocate for meaningful community growth. His passion lies in creating spaces where people achieve goals, connect deeply, and experience belonging.
As President and CEO of the YMCA of Greater Cincinnati, Jorge draws on decades of experience leading organizations across the U.S., from Dallas to Indianapolis. Known for his innovative leadership, strategic thinking, and ability to forge powerful community partnerships, he has become a recognized force in the nonprofit sector.
Jorge’s leadership extends nationally, serving organizations like YMCA of the USA, the Hispanic Latino Leadership Network, and the Afterschool Alliance. His focus on leadership development and multicultural inclusion reflects his commitment to creating equitable, vibrant communities.
Under Jorge’s leadership, YMCA Greater Cincinnati has built 15+ AI agents, each trained at a master’s degree level in their specialty and adopted by YMCA organizations across the U.S. and Canada. These agents work alongside their employees to increase capacity and impact every day.
Event Notes:
- This is a HYBRID event! You will purchase either an in-person or virtual ticket. Lunch will be served for those that attend in-person at OfficeKey Rookwood, 4030 Smith Road, Cincinnati, OH 45209. If you are attending virtually, the Zoom access information will be provided to registered emails shortly before the meeting start time.
- All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend.
AMA Cincinnati Digital Marketing & Technology Community
AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.
Facilitated by Betty Rodriguez-Hakes, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.
About AMA Cincinnati
AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.
Learn more at AMACincinnati.org
Where is it happening?
Event Location & Nearby Stays:
USD 0.00 to USD 11.49
