Building a Valuable Business — A Half-Day Owner's Seminar

Grow value, cut risk, plan your endgame — a half-day seminar for established owners.
About this Event

Join Us for Building a Valuable Business!

What is your business actually worth — and what would make it worth more?

Spend an afternoon on the four drivers of business value with a curated room of experts and owners. You'll leave with a framework you can use the next morning to grow and accelerate the cash and reduce risk.

THE 4 M'S OF VALUE

• Market View — what buyers actually pay for and what moves the multiple. A live conversation between Eric and investment banker Brian Daley (Founders Advisors).

• Management — building the team and the operating system so the business runs without you (an EOS perspective with Mike Ellicott).

• Model — practical AI across the revenue engine to widen your moat, with Michael Johnson (Caravan).

• Money — the investor's lens: two four-letter words, CASH & RISK.

THE AFTERNOON

• 1:00 Check-in & networking
• 1:30 Welcome + the 4 M's framework
• 1:45 Market View — Eric Krucke & Brian Daley
• 2:35 Management — Mike Ellicott (EOS)
• 3:30 Break
• 3:45 Model — Michael Johnson (Caravan, AI Rev Ops)
• 4:40 Money + audience Q&A with the full faculty
• 5:00 Happy hour

WHO SHOULD ATTEND

Owners and CEOs of established businesses focused on building enterprise value — and anyone starting to think seriously about an eventual transition. Seating is limited and curated.

THE VENUE

The Loft at Sabine bay is in the heart of Pensacola Beach. It offers plenty of nearby parking and stunning views of the bay and the chart fleet.

YOUR FACULTY

Eric Krucke — Host & former Warren Buffett CFO · Aprio Advisory Group

Mike Ellicott — Host & EOS Implementation · Castle6 Group

Brian Daley — Investment Banking · Founders Advisors

Michael Johnson — Revenue Operations & AI · Caravan

Seats are limited. Reserve yours below!
Agenda

🕑: 01:00 PM - 01:30 PM
Check-in & networking
🕑: 01:30 PM - 01:45 PM
Welcome + the 4 M's framework
🕑: 01:45 PM - 02:35 PM
Market View
Host: Eric Krucke
🕑: 02:35 PM - 03:30 PM
Management
Host: Mike Ellicott
🕑: 03:30 PM - 03:45 PM
Networking Break
🕑: 03:45 PM - 04:40 PM
Model
Host: Michael Johnson
🕑: 04:40 PM - 05:00 PM
Money + audience Q&A with the full faculty
🕑: 05:00 PM
Happy hour & Networking!