Building a strategy for scale-ups in STEM: brand and positioning

As we approach the end of the year, it's an excellent opportunity to start planning for the year ahead.

About the Workshop

A safe, welcoming and collaborative space, empowering women in early-stage and scaling startups within tech, biotech, or engineering to build a brand and positioning strategy that enhances their competitive edge, facilitates growth and aligns with their evolving customer base and market presence.

Outcomes:

1. Equip your business with practical strategies to scale.
2. Identify key growth goals across multiple business areas.
3. Align your purpose and vision with commercial success.
4. Create a clear, differentiated positioning and brand strategy that aligns with your target audience, core values, and competitive strengths.
5. Create a messaging framework that ensures consistency as you scale across markets, channels, and touchpoints.
   

Participants will collaborate and share their experiences, knowledge, and expertise to generate ideas and align strategies with their business objectives.

During the workshop, you will:-

• Evaluate your brand and positioning, and determine where you are now and where you want to be.
• Consider what success looks like and how you will achieve it.
• Collaborate and share ideas, strategies and frameworks that have worked well
• Discuss any failures, why it's essential to fail and how to optimise success from failure
• Discuss any barriers, limitations or problems faced when implementing a strategy.
• Develop short- and long-term action plans for implementation within your organisation.
• Share your action plans with the group and receive practical feedback.

By the end of the workshop, you will have a clear roadmap for implementing your brand and positioning strategies and measuring their success as you scale your business.

Who should attend the workshop?

Women (and their male allies) involved in early-stage and scaling businesses or organisations launching a new brand, product, or service, and marketing professionals looking for an external perspective, mentorship, and guidance on developing their brand and positioning strategy.

Key people responsible for designing and implementing strategies in your company, e.g., founders, CEOs, CMOs, marketing managers, product managers, brand managers, head of strategy, product managers and brand managers.

Workshop duration

This in-person workshop will begin at 10 a.m. and finish at 4.30 p.m. (6.5 hours), with refreshment breaks and a light lunch.

What do I need to bring?

• Any ideas or strategies you already have in place to share with the group
• A notebook, journal or Laptop
• A collaborative, positive and open mindset

Tickets

Places are limited to 11 participants, who may include individuals from different companies, organisations, departments, or members of your strategy team.

Cost: £495 per delegate (includes refreshments and light lunch)

Refunds

If you can no longer attend the event, your ticket will be cancelled with a full refund (minus the ticketing admin fee) up to 14 days before. After this, your ticket can be passed on to someone else.

Your workshop host

Nicolle Halksworth is a business strategy and marketing specialist who collaborates with leadership teams, founders, and marketing professionals to develop practical strategies for leveraging and implementing marketing tactics to grow their business .

Her goal is to help business founders and their teams scale their businesses, launch new ventures, optimise their marketing strategies, and provide mentorship and coaching to their teams.

Nicolle has a background in psychology, business development, and strategic marketing. She has worked with established companies and startups across several B2B sectors, including financial services, technology, education, health and fitness, and engineering.

Host or Publisher Cambridge Marketing Consultancy