Building a Purpose-Driven & Sustainable Brand

What does it really take to build a brand rooted in purpose — and sustain it without compromising your values?

In this immersive two-hour workshop, you’ll go behind the scenes of Way of Being and learn how to intentionally build a brand where sustainability, ethical sourcing, and impact are not marketing tactics — but operational foundations.

A look at the real approach behind building Way of Being, including:

• Establishing meaningful sourcing standards
• Prioritizing supplier diversity and ethical partnerships
• Aligning values with daily operations and decision-making
• Integrating sustainability into brand storytelling without greenwashing
• Navigating trade-offs while maintaining integrity and profitability

This session offers practical insight into the systems, mindset, and structure required to build a brand that stands for something — and operates accordingly.

This hands-on, interactive working session will guide you through reflecting on and applying purpose-driven frameworks to your own business.

You’ll begin to:

• Define or refine your core values and impact commitments
• Identify gaps between your brand messaging and operational reality
• Explore opportunities for ethical sourcing and responsible partnerships
• Map out actionable next steps toward more sustainable business practices
• Develop an early-stage impact-aligned brand narrative

Expect guided exercises, small group discussion, and structured prompts to help you leave not just inspired — but with clarity and tangible direction.

TIME: 5pm-7pm

LOCATION: Latino Founders HQ

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Latino Founders - PDX Startup Weekend Latino