Building a Killer Brand: Andy Pearson, Liquid Death

Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping K*ll plastic pollution. Not to mention bringing humor and wildly entertaining content into the world. Join AAF Oklahoma for lunch as we hear from Andy Pearson—writer, director, ultra-marathon runner, and VP of Creative at Liquid Death. Under Andy’s creative direction, the brand has mastered the art of subversive marketing and attracted a cult-like following along the way.

Andy is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands of all time. As part of Liquid Death's evil mission to make the world healthier and more sustainable, Andy helps oversee all the hilarious creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut.

Host or Publisher Oklahoma City Advertising Club