Build your marketing empire from the ground up! (STL Startup Week)

Successful marketing begins with data. After the essential branding and messaging work has been completed, the next steps include the what, where, and how of data capture to start your targeted marketing outreach. A strong data foundation helps start-ups maximize limited marketing budgets and that the right message is presented to the right prospect at the right time. We'll walk through the basics of property management in your CRM, which metrics matter, key integrations, a data privacy primer, setting yourself up to scale, ending with how data is used in campaigns (with examples/case studies and success rates). This session is ideal for marketing professionals and business owners looking to leverage data for improved marketing performance. Attendees will gain practical insights and actionable strategies to build a robust data foundation that drives marketing success.

Rebecca Skubish is the co-founder and Head of Marketing at Bright Cat Marketing, a design, web, and digital agency. With over 25 years of experience in digital marketing, automation, and business strategy, Rebecca has become a trusted advisor to entrepreneurs and executives scaling their operations in the digital age.
Her expertise lies in creating comprehensive digital marketing ecosystems that drive growth. Rebecca's deep understanding of marketing platforms and data-driven strategies allows her to develop powerful, scalable solutions for businesses of all sizes.
With partners Kym Christensen and Liz Thakurdin, Rebecca has helped companies across various industries achieve exponential growth. Her client-centric approach focuses on tailored strategies that align with each business's unique goals and challenges.
Rebecca supports the local start-up community as a marketing mentor. She is passionate about empowering businesses to harness the full potential of digital marketing technologies, turning their online presence into a powerful engine for sustainable growth and success.

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After a decade of running sales and marketing operations in pursuit of grabbing market share as quickly as possible, Amy Kohl pioneered a strategy to effectively leverage automation to enable reps and maximize the conversion of the funnel. A utility player in all her start-ups, she quickly fell in love with mastering lead-to-pipeline generation. In the summer of 2018, AK Operations went from a “someday” idea to a “let’s do it” plan. And she’s never looked back!

Since founding the company in 2018, Amy has rapidly earned a proven track record for developing aggressive programs that have generated millions of dollars in incremental revenue for their 100+ customers. She has since added 15 other women to join her team and coined SharpChicks to describe them due to their extreme level of hustle, smarts, and competitive nature. Mallory, Sara, Shelby, Krista, Anna, Christy, Kalie, Tina, Tori, Abby, Stevi, Emily and Kelsey describe Amy as a fair and empathetic leader who is nonetheless intensely driven, motivating, and straightforward – and the results speak for themselves. The vision to do nonstop good work for good people has made AK Ops a Dream Partner. The mission to support sales teams with meaningful campaigns, enablement, and revenue-centric insights has made AK Ops a Marketing & Sales Powerhouse.

Monday, November 11, 11:30am to 12:30pm
COLLAB at Cortex
3rd Floor, 4220 Duncan Ave.
St. Louis, MO 63110

The STL Startup Week 2024 calendar of events can be found on our website.

Host or Publisher STL Startup Week