Build Your Brand Workshop Series

Learn the basics of building your own brand!

Join us for a hands-on workshop where you'll learn how to effectively build and strengthen your personal or professional brand!

Ready to take your personal or professional brand to the next level? The Build Your Brand program is a 12-week, hands-on experience designed to help local developers and aspiring technologists turn their skills into powerful personal brands and professional opportunities.

Through this program, participants will:

• Develop a Personal Brand Identity — Create a custom logo, color palette, fonts, and overall visual style that reflects who they are.
  
• Establish a Professional Online Presence — Build and optimize social media profiles to showcase their work and connect with opportunities.
  
• Craft a Career-Ready Resume — Highlight their new technical skills and completed projects in a way that stands out to employers and clients.
  
• Design and Launch a Website Portfolio — Present themselves as a business or service provider with a polished, professional website.
  
• Learn In-Demand Skills — Gain knowledge in design, coding, project management, and AI tools that are essential in today’s tech landscape.
  
• Identify Target Audiences — Connect their brand to the career path or industry they want to pursue, whether it’s employment, freelancing, or entrepreneurship.
  

This program empowers young developers to take ownership of their professional identity, opening doors to opportunities in Detroit’s growing tech and creative industries.

This 12-week program is for ages 14+, parents must provide their own daycare arrangements for young children.

Don't miss this opportunity to stand out from the crowd and make a lasting impression. See you there!

PLEASE NOTE THAT SOME DATES WILL BE HELD AT NEWLAB, including the class on 1/13/26. Newlab is located at 2050 15th Street Detroit, MI 48216. The front entrance is across from Michigan Central. We will notify you before class if the location changes.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Bailey Park NDC