Build Better Brands by Understanding Your Client's DNA

Brand building means creating deeper, stronger relationships between provider and customer. Every prospect you come across has something (beyond simply getting a product or service) in mind that they want to achieve: a question they need answered or a problem they need solved.
No matter what line of business you are in, this is ultimately your goal: to know these needs and develop and deliver solutions that meet those needs. We call this client DNA (Desires, Needs, Aspirations), and understanding them is the key to building a stronger brand and growing your business.
In this workshop, you’ll learn:
• What client DNA is and how it is the secret to building your brand
• The right questions to ask to unearth the things your clients really want
• How understanding client DNA can help you add value to your brand’s products and services
• How you can use tools you already have, like analytics, to discover client DNA data
• How to create messaging and offerings that speak to your client’s DNA
ABOUT Reggie Holmes

Reggie Holmes is your man when it comes to brand, a strategic creative partner for entrepreneurs, enterprises, and experts. He is the Founder and Creative Director of Enthuse Creative, LLC, a brand strategy and design studio based in the DMV, aka the DC Metro area for the uninitiated.
For the last 10 years, Reggie has led branding and design projects for a diverse clientele, including businesses, nonprofits, associations, institutions, and thought leaders.
For Reggie, there is no greater feeling than helping business owners become brand owners by giving them advice and support that equips them to shape and share their unique value in today’s marketplace.

Learn more about Enthuse Creative by visiting their website.

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