Build a Marketing Strategy and Claude Skill in One Day

This workshop teaches you Claude Cowork and walks you through building your own marketing skill: a custom, reusable Claude skill that produces on-brand social content on demand. Build it once, and you stop starting from a blank page every time you need a post, a campaign, or a month of content. Your Claude already knows your brand, your voice, and your plan.

You learn it by building something real. Over the day you'll create a complete social media strategy package for an organization you bring, and that package becomes the training material for your skill. You leave with both: the finished work, and the skill that can generate it again for the next quarter, the next brand, or the next client.

WHAT YOU LEAVE WITH

The skill (the point of the day): A custom Claude skill, packaged as a .zip your whole team installs in their own Claude. It knows your brand, strategy, voice, and calendar, so anyone can generate on-brand content without rebuilding context every time.

The method: The repeatable Claude Cowork workflow you used to build it, so you can run the same process on any future project.

The case study, yours to keep:

• A 30+ slide social media strategy deck, branded with your colors and typography (mission, market analysis, SWOT, six social objectives with KRs and KPIs, five named personas, four content pillars, channel strategy)
• A 20+ page operational content strategy document (pillar-mix percentages with reasoning, format mix, posting times, the six-post event ramp, funnel logic, campaign architecture, voice rules, capacity prioritization)
• A 6-month content calendar with every post mapped to events, pillars, and platforms, audited against your locked strategy
• A 10-slide executive summary deck for presenting the strategy to leadership

HOW THE DAY WORKS

You learn Claude Cowork by using it. Five prompts in sequence build your case study, with two audit passes to keep everything consistent, and the final step turns the whole workflow into your skill.

9:00–9:30am Welcome, plan check, and Claude Project setup

9:30–10:15am Build your kickoff brief

10:30–12:15pm Build the strategy deck and content strategy doc

12:15–1:00pm Catered lunch

1:00–2:00pm Audit the strategy package, then apply the fixes

2:00–2:45pm Build the 6-month calendar and summary deck

3:00–3:45pm Audit the calendar, then apply the fixes

3:45–4:00pm Package the workflow into your skill, install it, take it home

WHO THIS IS FOR

Built for anyone who wants to produce more social content with less effort. You don't need to be a social media manager, and you don't need a technical background.

• Founders and owners running their own marketing who want to stop building every post from scratch
• Marketers of any kind (social, content, brand, or generalist) who want an AI system behind their output
• Marketing directors who want to hand their team a repeatable content engine
• Agency-side marketers who want to compress production for clients

WHAT TO BRING

1. An organization in mind: your employer, your own business, or any organization you have permission to work on
2. The organization's annual goals and events: one document with measurable goals for the year (with numbers) plus a calendar of all campaigns, programs, or events with dates
3. The organization's website URL, which Claude reads for brand colors and typography

You'll also need a Claude Max 5x subscription ($100/month, month-to-month). This IS required. Claude's $20/month Pro plan will not work because its session limits cut you off mid-afternoon while you're building a deck or running an audit, with no way to recover the time. Max 5x safely gives you the headroom to finish. Upgrade the day before and downgrade back to Pro the day after if you'd rather not keep it. Refunds will not be provided if you only have the Pro plan and run out of tokens.

WHAT'S INCLUDED

• Catered lunch
• Coffee, tea, and snacks throughout the day
• All workshop materials and the full prompt library to keep and reuse
• The custom Claude skill you build, ready to install on your own account

PRICING

$199 early bird through June 20, 2026, $299 standard after June 20 ($549 will be the standard price for future workshops)

Seats are limited. Once it's full, it's full.

Need an invoice or company billing? Email [email protected] and I'll handle it directly. Happy to invoice ahead of the workshop and accept ACH, wire, or card.

REFUND POLICY

All ticket sales are final. Refunds are only issued if the event is canceled by the organizer. Seats are transferable to another person with at least 48 hours notice. Email me to arrange the transfer.

ABOUT THE INSTRUCTOR

I'm Yury Bencomo and I've spent ten years in marketing, building strategy and running campaigns. For the last few years I've focused on what changes when AI becomes part of how a marketing team works.

Most teams I meet are stuck between knowing they should use AI and knowing how. I build the part that's missing: the prompts, systems, and Claude skills that make AI the tool people reach for first.

I've delivered over 200 trainings and workshops to marketers, startups, and tech companies.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Marketing Fems