BTU Business of Show: The Mind Behind The Marketing

Join Black Theatre United for the first 2026 installment of The Business of Show, BTU’s signature discussion series, hosted by Mathew Knowles.

In The Business of Show: The Mind Behind The Marketing, Mathew Knowles draws on his cross-industry experience to explore effective marketing strategies and lessons learned from his work within the Broadway ecosystem. This conversation will examine how intentional impact, strategic outreach, and audience development are imperative to storytelling and expanding visibility.

Designed for artists, creatives, and industry professionals, the session will offer insights on marketing yourself and your work with clarity, purpose, and lasting impression. The event will feature remarks from Mathew Knowles followed by an interactive audience Q&A

Date: Thursday, Jan 29th

Location: Brooklyn Location Shared with Confirmation Email

Time: 6:30PM - 8PM (Program will begin promptly)

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Host or Publisher Black Theatre United