Brown Bag: Consumer Insights in Digital Era (Virtual)

The Brown Bag Series aims to help Singaporeans gain new skills and competencies to level up their careers.

The Brown Bag (Level Up Your Future) Series (16 Oct - 4 Nov 2025) is part of a 6-part series organised by HeadHunt in collaboration with our University Partners to help Singaporeans.

For our Brown Bag Session on 28th Oct, Prof. Kim Dayoung from NUS Business School will be speaking on the topic of Consumer Insights in Digital Era.

Topic :

Consumer Insights in Digital Era

Speaker Name :

Prof. Kim Dayoung

Senior Lecturer and Co-Academic Director of MSc Marketing Analytics and Insights

NUS Business School

Synopsis :

Provides an overview of evolving digital marketing using AI for content, optimisation, social listening, lead capture, and experiments.

Ticket Types

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Ticket Type 1 - Virtual Free Ticket

• Entitles you to attend the virtual session via Zoom. The Unique Zoom link will be sent to you 1 day before the event.

In the upcoming workshops (16th Oct - 4th Nov), we will be examining the following Topics:

• - Global Management: Skills and Challenges
• - Investing in a Fragmented World
• - AI for Better Business Decisions
• 28th Oct - Consumer Insights in Digital Era
• - Ethics in AI Data Analytics
• - AI and Industry 4.0 - Innovation and Entrepreneurship in the Next Wave

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