Brooks England Open Factory - 2026

Welcome to the Brooks England Open Factory 2026.
Open to the public. Once more.
On Saturday 18th of July 2026, you’ll have the rare chance to see how things are made on a guided tour of our production floor. You’ll meet the people who bring the factory to life each day and see the tools, machines, and hands that turn raw material into saddles shaped by you, mile after mile. 160 years later, we’re still doing things one-by-one right here in Birmingham.
Whether you're a lifelong rider, a fan of manufacturing past and present, or just factory-curious, we’d love to have you. This is only the second time in our history we’ve opened the doors like this—and we’re not entirely sure when we’ll do it again.
So come smell the leather, and see what’s behind it all.
The Brooks Team

Info: Bikes, brands, and a courtyard full of good stuff.
Alongside the tours, we’ll be welcoming some of our favourite British bike and local maker brands, who will be showing off the best of their work. Out in the courtyard, there’ll be food, drink, and space to chat, compare builds, and debate whether 32" wheels are here to stay.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Brooks England