BRITE: Marketing 101 Series

If you’re a founder or small business owner, chances are you’ve tried a little bit of everything when it comes to marketing—social posts, emails, ads—but you’re still not sure what’s working. That ends here.

The BRITE Core: Marketing Series is a 3-part workshop that helps you stop chasing trends and start building a marketing system that fits your business. You’ll learn how to define your ideal customer, attract quality leads, and turn them into paying clients—all with simple tools you can use right away.

• Clarity on who your customer really is and where to reach them
• Confidence in creating content and lead magnets that actually work
• Consistency with a simple nurture system that converts leads into sales

1. Build Your Marketing Foundation (October 15th)
Learn how to define your Ideal Customer Profile, identify the right channels, and set the roadmap for your marketing.

2. Attract and Engage Leads (October 22nd)
Discover practical lead generation strategies, create content with purpose, and set up affordable systems to track results.

3. Nurture and Convert Customers (October 29th)
Support your buyer’s journey, use AI to personalize your outreach, and design a simple conversion flow that turns interest into revenue.

Moni Oloyede—Marketing Advisor at the Maryland Innovation Center and founder of MO MarTech—has nearly 20 years of digital marketing experience. With a Master’s in Marketing from Johns Hopkins, she teaches small business owners how to cut through the noise and build strategies that last.

Join us for BRITE Core: Marketing Series and walk away with a clear, sustainable marketing system you can put into action immediately.

Host or Publisher Howard County Economic Development Authority