BRITE '25 Conference

Columbia Business School's Center on Global Brand Leadership presents...
BRITE '25 Conference | April 4, 2025 | 9:30 AM - 5:00 PM ET

Cooperman Commons, Geffen Hall, Columbia Business School (645 West 130th Street, New York, NY 10027)

SUMMARY:

BRITE '25 will bring together bold thinkers and leaders from business, technology, media, and marketing to present future-forward innovations, marketplace strategies, and thought-provoking questions... and answers.

Since 2008, the BRITE Conference has brought leaders in branding, innovation, and technology to Columbia Business School for curated talks on how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

BRITE '25 speakers currently include:

Jim Lesser - Chief Brand Officer, ServiceNow

Adam Galinsky - Paul Calello Professor of Leadership and Ethics, Columbia Business School

Sarah Bennett '03 - CMO, BioLife, Takeda

Jennifer Quinlin - Global Managing Partner, IBM iX

Valda Coryat '97 - VP, Marketing - Sauces and Condiments, McCormick

Henry Yuen - Srivani Family Associate Professor of Computer Science, Columbia University

Linda Armyn - CEO, Bethpage Federal Credit Union [INVITED]

See the agenda and full list of speakers at https://briteconference.com.

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Host or Publisher Columbia's Center on Global Brand Leadership